Zara turns to “shoppertainment” to boost sales

The news: Zara will bring its live-shopping shows to the US, UK, and Europe this year, following success with the format in China, per Reuters. The broadcasts will showcase specific women’s collections, and will be hosted by two “very well-known” names in fashion, a spokesperson...
Posted On 03 Jun 2024
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Most social media users research on social platforms before making a purchase

Key stat: 67% of US social media users are at least somewhat likely to research products on social media platforms before making a purchase, per a March 2024 survey by IZEA. Beyond the chart: US influencer marketing spend will reach $8.14 billion this year, according to our...
Posted On 21 May 2024
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Brands turn to live shopping to build communities among consumers

The insight: Live shopping is beginning to gain traction with US consumers. Nearly half (46%) of consumers are interested in livestream shopping events, according to a survey by Agora. Unsurprisingly, younger shoppers are more receptive to the format, with 61% of respondents...
Posted On 16 May 2024
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Safe{Wallet} Adds Native Swaps in a New Embedded DeFi Play

The leading smart account infrastructure, has announced the introduction of native swaps. This new native token swap feature integrates the CoW Protocol and is built directly into the world’s most used multisig wallet, Safe{Wallet}. In partnership with CoW Protocol, this...
Posted On 15 May 2024
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Harvest Portfolios Group Inc. Opens the Market

TORONTO, May 3, 2024 /PRNewswire/ – Michael Kovacs, Chief Executive Officer, Harvest ETFs, Harvest Portfolios Group Inc., and his team joined Keith Wu, Head, Exchange Traded Products, Toronto Stock Exchange (TSX), to open the market and celebrate the launch of three new...
Posted On 04 May 2024
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How to adapt your marketing for the new era of data analytics

Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision. It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways...
Posted On 26 Apr 2024
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Electronic Commerce

Various aspects of online commerce are featured in this section. New products, industry trends, and revenue analysis are but a few of the included news topics, as well as news releases surrounding special offers from companies from around the globe.   Latest  ...
Posted On 25 Apr 2024
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Goalkeeping Legend Manuel Neuer Signs as Hisense UEFA EURO 2024™ Brand Ambassador for its 'BEYOND GLORY' Campaign
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Goalkeeping Legend Manuel Neuer Signs as Hisense UEFA EURO 2024™ Brand Ambassador for its ‘BEYOND GLORY’ Campaign

Global home appliance corporation Hisense launched its ‘BEYOND GLORY’ UEFA EURO 2024™ campaign today with the ‘signing’ of Germany’s World Cup winning goalkeeper and captain of Bundesliga’s FC Bayern Munich, Manuel Neuer. Goalkeeping Legend...
Posted On 17 Apr 2024
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Toptal Expands Leadership in Custom Software Development with Acquisition of VironIT.com
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Toptal Expands Leadership in Custom Software Development with Acquisition of VironIT.com

Toptal, the world’s largest fully remote workforce, announces the asset acquisition of VironIT.com and the VironIT brand, a software development company specializing in custom software solutions and IT consulting services. This strategic move demonstrates Toptal’s...
Posted On 12 Apr 2024
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Rensselaer Polytechnic Institute and IBM unveil the world's first IBM Quantum System One on a university campus
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Rensselaer Polytechnic Institute and IBM unveil the world’s first IBM Quantum System One on a university campus

Today, Rensselaer Polytechnic Institute (RPI) and IBM (NYSE: IBM) officially unveiled the world’s first-ever IBM quantum computer on a university campus. Building on RPI’s bicentennial celebration of 200 years of firsts, IBM Quantum System One will significantly...
Posted On 04 Apr 2024
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