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Peter Lorimer, co-host with Genevieve Gorder of the Netflix show “Stay Here” which helps people successfully rent their homes on Airbnb. “To succeed in the world of short-term rental you have to offer more than just a comfortable place to sleep,” said Lorimar in a promo for the...

“We grew 41 percent in the cloud and SAP has now become the fastest growing enterprise application software company in the world,” said SAP CEO Bill McDermott in an interview on CNBC. “For business software, we are the fastest growing company in the world. It’s amazing how fast...

The CEO of Deloitte, Cathy Engelbert, calls the massive changes that are happening in business and society the 3 D’s: Data, Digital, and Disruption. These changes are bringing about new strategies of leadership and hiring and are requiring new skill sets of inventiveness and...

Is artificial intelligence going to replace our jobs? That’s the question a panel of experts discussed at the Salesforce Dreamforce conference. James Manyika, Director of the McKinsey Global Institute, says that about half of all job tasks and activities are going to be...

The mindset of the modern consumer is one of urgency and convenience. Businesses that reply to queries and concerns quickly and without hassle generally earn more customer loyalty and have better brand reputation. And thanks to chatbots, more companies can now be online 24/7 to...

antanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create a brand new industry focused on digital engagement and customer experience management. I thought this was interesting in that this makes Adobe a CRM company competing with the...

Whenever you publish any Web Push Notification, you must keep in mind that it should be effective to the viewer in one look. Effectiveness is the key to success in any field. Characters of the notification should be in limit and must contain all details so that users can read it...

One hard truth that new entrepreneurs find out quickly is that, running a business is hard and they’ll have to compete if they want to be successful. In many ways, doing business follows the Darwinian principles of natural selection—only the fittest survive. If you...

The Google Ads Team recently provided an interesting profile on how Denny’s focused their marketing on digital in order to reach people as they were making decisions on where to eat. In 2018 Denny’s decided to move away from traditional print and TV advertising and...

Social media use is steadily growing each year. Research in 2017, shows that U.S. digital consumers spent an average of 2 hours and 15 minutes on social platforms every day, up 45 minutes since 2015. On average, users spent 35 minutes of that time on Facebook alone. In the past...