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“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.” It’s our ability to make sure that when...

“The fundamental way you look at Zero Trust is it’s an architectural approach to how do you secure your network focused on what’s most important,” says Scott Stevens, SVP, Global  Systems Engineering at Palo Alto Networks. “You focus on the data that’s key to your business. You...

Conversational marketing is a whole new way of thinking about marketing and sales,says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me...

Yum Brands which owns Taco Bell, KFC, Pizza Hut and other restaurant brands are at the forefront of technological innovation. Yum also isn’t afraid to experiment with seemingly outlandish ideas either such as their announcement of the Toyota Tundra Pie Pro which makes pizza on...

You can try a lot of stuff, but what used to work to collect emails doesn’t work as well now, says internet marketing experts Neil Patel & Eric Siu on their Marketing School podcast. What does work effectively they say are free tools. Entrepreneurs can even buy cheap scripts...

“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific...

AT&T CEO Randall Stephenson defended AT&T’s aggressive 5G E marketing following the filing of a lawsuit by Sprint. During the recent Consumer Electronics Show in Las Vegas, some of their competitors criticized them, saying AT&T is “slapping 5G stickers” on upgraded 4G...

Content marketing is reshaping ecommerce for companies large and small. That’s because marketing is about trust first and foremost and marketers are realizing that quality content builds trust quicker than traditional advertising. Tim Turner Forman of a new startup called Th...

For my awareness campaigns, I’ve always implemented custom audiences first for my clients. No matter what size their budgets, it’s important to try to capitalize on our target audience first before broadening our reach. Custom affinity audiences used to be my go-to for YouTube...

In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to the internet, companies are now spending more of their marketing budget on mobile web advertising. One strategy on the forefront of...