We’re Trying to Build the Amazon Prime of Rental, Says Rent the Runway CEO

“You will see the continuous expansion over the next year into many different categories,” says Rent the Runway CEO Jennifer Hyman. The company just raised additional funds at a $1 billion valuation. “Anything that you do not use every single day, we want to make it fiscally...
Posted On 11 May 2019
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Connect with fellow search marketers at SMX Advanced

Join us June 3-5 in Seattle for invaluable networking events designed by search marketers for search marketers. Advanced search marketers are always seeking fresh ways to boost conversions, drive revenue, and maximize awareness. Sometimes, the most creative solutions emerge from...
Posted On 07 May 2019
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At Honeywell Innovation is Always the Key, Says CEO

“Innovation is the key,” says Honeywell CEO Darius Adamczyk. “Anything we do in Honeywell, innovation is always the key. Whether it’s expanding into Europe, driving more robotics, a connected  warehouse offering which we are bringing to customers and having a broader play, are...
Posted On 03 May 2019
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Walmart Can’t Let Amazon Out Walmart Walmart

“I’ve been watching Walmart since 1968, they only came into existence in 62, they’ve done the same thing to the rest of retail,” says Jan Kniffen of J. Rogers Kniffen Worldwide. “They kept making a new step every time and the rest of retail had to follow and they won the game,...
Posted On 29 Apr 2019
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SAP CEO: We’re the Fastest Growing Cloud Company In the Enterprise Software Space

“We’re the fastest growing cloud company in the enterprise software space,” says SAP CEO Bill McDermott. “We grew total revenue by 16% and grew cloud 48%. Let me just put this on the line. When you grow cloud 48%, that’s 80% faster than Salesforce, that’s 30% faster than Workday....
Posted On 25 Apr 2019
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Preparing Your Business To Go Up In A Down Economy

Consumer Confidence Index, or CCI, is one of the most interesting and reliable surveys for reflecting on and predicting the future of the economy. Reviewing the current economic status of consumers and their own expectations for the future is very telling and as the largest...
Posted On 17 Apr 2019
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The Marketplace Has Never Been This Dynamic, Says Disney CEO

“If you measure it against the present, the present doesn’t stay the present for very long,” says Disney CEO Bob Iger when discussing their Disney+ launch. “In fact, in today’s world that’s changing so much, the marketplace has never been this dynamic, meaning speed of change is...
Posted On 13 Apr 2019
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How IBM is Using AI to Improve Hiring and to Retain and Retrain Employees

“We are the number one destination for Gen Z on Glassdoor,” says IBM CEO Ginni Rometty. “I get 8,000 resumes a day. I don’t make them go hunt for jobs. The AI talks to them and we ask very nicely and get permission, share this with me, share that with me, share this LinkedIn...
Posted On 06 Apr 2019
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All of Our Customers Will Move to the Cloud, Says Oracle CEO

“We have a big existing on-premise user base and I believe all of them will move (to the cloud),” said Oracle CEO Mark Hurd. “In fact, I was with a large group of our users just last night and they’re all going to move on their time frame. We don’t put a time frame on it, but...
Posted On 29 Mar 2019
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Backlinks vs social shares: How to make your content rank for different SEO metrics

A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. Analyzing over 2300 pieces of finance content, Kaizen has found the best performing pieces of content for URL rating, the number of...
Posted On 27 Mar 2019
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