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The future of search begins with a ‘V’

Voice and visual search will ultimately become significant drivers of query volume beside text input. The future of search begins with a “v” — as in voice and visual search. While “voice search” (on smart speakers) hasn’t taken off, as we enter the era of “ambient computing...
Posted On 20 Jul 2022
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How targeted advertising is impacted under Virginia’s CDPA

The legislation will give Virginia consumers certain data privacy rights, but there are some curious exceptions Mark your calendars for January 1, 2023. That’s when Virginia’s Consumer Data Protection Act (CDPA) will go into effect, now that Virginia Governor Ralph Northam has...
Posted On 18 Jun 2022
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SearchSpring acquired by venture equity firm Scaleworks

The deal will introduce more investment into the company’s merchandising capabilities as well as a new CEO. Scaleworks, a San Antonio-based venture finance and equity firm, has acquired internal site search provider SearchSpring. The acquisition will provide SearchSpring with...
Posted On 02 Jun 2022
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Father’s Day Google logo with colored handprints and dinosaurs

Happy Father’s Day to all our dad readers! Today is Father’s Day in the United States and many other countries, and Google’s special Doodle has handprints and dinosaurs in the Google logo colors. The logo represents both the Google logo itself and a cute and fun design for...
Posted On 24 May 2022
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Nail B2B Authority Targeting: Psychographic Targeting Hot House

True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes, long game of B2B sales. B2B marketers need to ensure their message hits the right business professionals who are...
Posted On 21 Apr 2022
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7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing

Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers. Much of the growth in mobile can be attributed t...
Posted On 13 Apr 2022
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Three ways to use a domain name for business today

Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do...
Posted On 31 Mar 2022
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Pinterest rolls out new commerce features for retailers as search volume climbs

Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting. Retailers on Pinterest will now have more ways to be discovered as the platform introduces new shopping features aimed at bringing products...
Posted On 17 Mar 2022
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Ford and Volvo Partner With Redwood Materials to Recycle EV Batteries

Startup Redwood Materials is partnering with Ford and Volvo in an effort to recycle electric vehicle (EV) batteries. As the move to EVs picks up the pace, one of the biggest challenges is manufacturing new EV batteries, as well as recycling and disposal of old ones. Given the...
Posted On 23 Feb 2022
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Raining Satellites: Solar Storm Knocks Starlink Satellites From Orbit

Starlink has suffered a major setback, with a solar storm knocking some 40 satellites from orbit. Starlink is the satellite constellation SpaceX has been deploying to provide high-speed internet access around the world. The company launched 49 new satellites last week, but a...
Posted On 11 Feb 2022
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