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Bing Ads analyzed where people click when a brand ad shows and doesn’t on brand search results pages. Bing ads has released more research on the much-debated topic of whether advertisers should bid on their brand terms in paid search. Following up on a study published last...

High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built right in. With Wednesday’s launch of Windows 10, Bing Ads General Manager David Pann has outlined the benefits advertisers should expect to reap from the ways in which search is woven into the...

Faster processing speed for accounts of all sizes promised with BAE version 10.9. Bing Ads Editor version 10.9 is now available, promising more speed and less memory drain. Here’s a rundown of what to expect, speed-wise: Big accounts in particular (think in the range of two...

Amid the flurry of earnings released yesterday, Microsoft announced a significant milestone: Bing is now profitable. On the earnings call, Microsoft’s CFO Amy Hood said “In search, we expect Bing’s strong trajectory to continue, remaining profitable for the remainder of t...

The ads showcase products on sale and link to promotional flyers hosted on Flipp.com.   Ads featuring Black Friday promotional flyers are being showcased at the top of Bing search results for retailers such as Macy’s, Home Depot and Walmart this week. The ads all link to...

With Bing’s latest educational resource, students have access to details for each of the elements right from the search result page. Bing is finding its way into the hearts of chemistry enthusiasts and high school students everywhere with its latest educational resource....

Advertisers can add the extensions at the campaign and ad group levels. Bing Ads rolled out callout and review extensions last week. The new ad extensions are available in all Bing Ads markets, with the exceptions of Hong Kong and Taiwan. The ad shown above features both of these...

Bing has rolled out new educational-themed search results aimed at helping students and teachers. In a continued effort to offer more educational resources for students and teachers, Bing has rolled out new specialized searches in a number of areas, including constellations,...

Customers that meet certain engagement criteria can become eligible for program benefits. Bing Ads is expanding the Bing Partner Program to include more benefits for more types of customers in more markets. The Bing Partner Program launched initially as a program for resellers....

Just in time for New Year’s resolutions, Bing is rolling out new health-conscious search experiences. Bing has added new search updates aimed at helping its health-conscious users. Now, when you search for “workouts” or “exercises,” Bing will deliver carousel-styled search...