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Manage in-market audience associations in bulk. Bing Ads advertisers can now manage in-market audiences in Bing Ads Editor. In-market audiences, currently available only in the US, are comprised of people deemed to be in the process of making a purchase in a particular product or...

How it works and what makes MSAN different from other ad networks Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through the Bing Ads platform. We’ve now received more information about the beta, including some workflow screen shots...

The SEO and SEM community recognized the industry’s top performers last night during the SMX Advanced Conference in Seattle. The SEO and SEM community came together last night at the 2018 Search Engine Land Awards, part of the SMX Advanced after-hours events. This year...

This decision may help Bing reduce spam shown in the search results and focus on more trustworthy content. Bing announced it is shutting down its anonymous submit URL tool, where anyone can submit any URL on the web for submission into the Bing search index. Google shu...

Bing announced they have dropped their trademark policy to disallow the bidding on trademarks globally, like they have in the US. The policy is going into effect March 27, 2017 in Australia, Brazil, France, Italy, New Zealand, Republic of Ireland, United Kingdom, Hong Kong,...

While the 50,000 URL limit has not changed, your Sitemaps file size can now be up to 50MB. Google and Bing announced jointly that they have increased the file size limit of Sitemaps files from 10MB to 50MB. That means the uncompressed version must now be under 50MB, no longer...

A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding strategies. Bing Ads announced Monday that automated bidding strategies Target CPA and Maximize Conversions are now generally available for campaigns targeting...

Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best chance of getting indexed in the search results. More than any other type of site, e-commerce sites are notorious for developing URL...

Bing announced 10 days ago that they are now strongly recommending that you switch all your ad URLs from HTTP to HTTPS. “Bing Ads strongly recommends you update your URLs to use the HTTPS protocol instead of HTTP,” they wrote. They mentioned primarily two reasons: (A)...

Advertisers who want to use Bing Ads to promote the sale of cryptocurrency, the digital asset such as Bitcoin and others, are not going to be able to do so in June. Bing announced they will be disallow cryptocurrency advertising on their platform. In June, Bing Ads will implement...