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Say goodbye to standard text ads by the end of the year. If you have any older campaigns running on Bing Ads, now’s a good time to double check if you have any lingering standard text ads and destination URLs still active. You won’t be able to create new destination URLs as of...

If you haven’t set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see. If you have manual sitelinks without descriptions set up in your accounts, you’re not alone. But now is a good time to start adding those manual description...

A look back, and ahead, at Microsoft’s search business. en years ago today, Microsoft launched Bing. A decade in, Bing’s evolution looks different depending on your perspective. After investing billions, Bing’s market share is still small, but Microsoft has stayed committed...

Say goodbye to standard text ads by the end of the year. If you have any older campaigns running on Bing Ads, now’s a good time to double check if you have any lingering standard text ads and destination URLs still active. You won’t be able to create new destination URLs as of...

Users can interact with the desktop ad format to inspect product features and details. In a first for search advertising, Samsung has begun running a 3D ad format on Bing.com to promote the new Galaxy S10 phone. Full screen ads in search results. The format is the result of...

The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part two of a three-part series about Bing’s data distribution tools. Today, to build upon our working knowledge of data...

Advertisers can reach audiences based on business-oriented content they’ve engaged with on Bing. Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn data for search ad...

The new Competition tab is now rolled out globally. Bing Ads Competition tab is now live globally in the web interface. Bing Ads has rolled out its new Competition tab in the web interface globally as of this week. First introduced in September, it offers several ways to view...

Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series about Bing’s data distribution tools. In the field of business intelligence, and specifically, the BI extracted from search...

Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S. Advertisers are now able to leverage LinkedIn data for search campaigns on the Bing Ads platform. Microsoft made the announcement in a blog post on Tuesday. Why you...