Category

Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing’s Fabrice Canel at SMX Advanced 2018. For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice...

Check out the latest upgrades made to Bing around voice, image and answer search. Bing announced large upgrades to their text-to-speech capabilities in voice search, improvements to their intelligent answers and visual search capabilities. Intelligent answers. Bing’s intelligent...

Bing has unveiled a new feature that gives users competitive backlink data for similar and recommended sites. The announcement was made via the Bing Webmaster Team Twitter account: Backlinks is back in the new Bing Webmaster Tools https://bing.com/webmasters/backlinks… !...

Advertisers can reach audiences based on business-oriented content they’ve engaged with on Bing. Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn data for search ad...

Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S. Advertisers are now able to leverage LinkedIn data for search campaigns on the Bing Ads platform. Microsoft made the announcement in a blog post on Tuesday. Why you...

Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports. Product ad spending continued to grow year-over-year on both social and search channels. Source: Kenshoo E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37%...

Say goodbye to standard text ads by the end of the year If you have any older campaigns running on Bing Ads, now’s a good time to double check if you have any lingering standard text ads and destination URLs still active. You won’t be able to create new destination URLs as of...

Use page feeds to manage URL groupings for auto targets in DSA campaigns.   Page feeds in Bing Ads will be rolling out to all accounts over the next few weeks to help advertisers manage targets for Dynamic Search Ads. Why should you care? Page feeds eliminate the need to...

There are important nuances to ensuring your ads reach users in the languages they understand. Bing Ads has issued additional guidance for advertisers that want to target multi-lingual users who may search in multiple languages. Why you should care. Multiple language targeting at...

Third-party tech support scams, cryptocurrency and weapons ad content topped the areas of attention. Bing Ads doubled the number of accounts it took down year over year, suspending nearly 200,000 accounts in 2018. It also removed 900 million ads and 300,000 sites from the Bing...