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Bing expands Shopping Campaigns to Canada & India

Bing continues its global build-out of Shopping Campaigns. Bing Ads has announced the expansion of Shopping Campaigns to Canada and India starting today. Advertisers may now begin targeting Canada and India with their Shopping Campaigns. Quebec will be the one exception in...
Posted On 13 Oct 2020
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Top Searches On Bing In 2015: Caitlyn Jenner, Tom Brady & Paris

Microsoft released this year’s top Bing searches for celebrities, athletes, news stories and a number of other categories. Following Yahoo’s lead, Bing has released its top searches in 2015 for celebrities, athletes and news stories, along with a number of other categories....
Posted On 01 Oct 2020
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Bing Now Powers AOL Search: What Advertisers Need To Know

Here’s what’s changing in Bing Ads with the addition of AOL to the network. The move is now official: Bing has taken over serving search results and ads for AOL from Google. Initially announced in June 2015, the 10-year deal affects all AOL search traffic worldwide...
Posted On 21 Sep 2020
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Bing Updates Android & iOS Apps To Enable More Finding With Less Searching

Android app update brings feature parity with iOS version, making common tasks faster and easier. In December, Bing updated its iOS app to offer a bar code scanner, in-store price comparisons, third-party app integration and other useful features. Today, it refreshed its iOS app...
Posted On 11 Sep 2020
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Bing published WordPress plugin to submit content immediately to Bing’s search index

You can now get your WordPress content indexed immediately using Bing Webmaster Tools plugin. Bing announced it has released a new WordPress plugin that leverages the Bing Webmaster Tools API to submit new and updated content from your WordPress blog directly to Bing’s search...
Posted On 01 Sep 2020
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Bing Shopping opens up to free product listings

The new offering launches with a small volume of traffic in the U.S. this month. Organic product listings are now available in the Bing Shopping tab, Microsoft announced Monday. They are currently offered to Microsoft Merchant Center store owners with approved offers, and will...
Posted On 20 Aug 2020
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The Election: More searchers, more opportunities

Columnist John Cosley of Bing discusses how advertisers can leverage election searches for paid search wins. In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew that’s responsible for tearing it...
Posted On 07 Aug 2020
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Bing homepage gets 31 holiday-themed surprises for each day of December

In addition to offering holiday effects to customize the homepage, and winter-themed games, Bing will also highlight six nonprofit organizations. Bing has kicked off its holiday celebrations, adding 31 holiday-themed surprises to its homepage. Each day in December is marked with...
Posted On 27 Jul 2020
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Bing Ads launches Multi-Linking for multiple-account management

Users can now link and unlink accounts within the platform more easily. Starting today, Bing Ads is rolling out a more streamlined and intuitive mechanism called “Multi-Linking” for linking one account to another. The new system allows advertisers to link accounts without having...
Posted On 15 Jul 2020
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Shopping ads are eating text ads: Accounted for 60% of clicks on Google, 33% on Bing in Q1

Merkle’s Q1 2018 report shows Shopping campaigns dominate retailers’ paid search click volume. Shopping campaigns on Google and Bing continued to fuel paid search spend in Q1 2018, according to digital agency Merkle’s latest quarterly report. Overall, search spend...
Posted On 05 Jul 2020
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