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Changes include some subtle but welcome usability updates and, best of all, the ability to edit the text of keywords that have already been synced. Today, the latest Bing Ads Editor, the indispensable desktop tool for (PC users only) managing campaigns, is now available with...

Bing deploys a “significant redesign” to their mobile homepage. Bing announced that they’ve completely redesigned their home page for mobile users on iPhone and Android devices. Bing calls this a “significant redesign” of their mobile home page. Besides for quick...

The beta will likely get more advertisers to try Bing Product Ads as Shopping Campaigns can be imported from AdWords No surprise, Bing Ads is now testing the waters with the Shopping Campaigns. The team announced that the beta round of Shopping Campaigns á la Google AdWords is...

Bing is now building an index of app content from iOS, Android and Windows 10 apps. Soon they will begin showing relevant apps in their mobile search results. Vincent Wehren, Bing’s Product Lead Webmaster & Publisher Experiences, posted on the Bing Search blog that Bing is...

Many webmasters have been pressured to switch from HTTP to HTTPS, but some are finding that this is resulting in a loss of traffic from Bing. Columnist Ben Goodsell explains the issue and offers solutions. Last August, Google announced they’d be giving a small ranking boost for...

To focus on “core business strategy,” Bing will stop gathering its own mapping imagery and instead license data from third parties. Bing has decided to get out of the map imagery collection business and will rely on licensing deals to power some of its key mapping...

High hopes for Windows 10 to deliver search volume now that Bing and Cortana are built right in. With Wednesday’s launch of Windows 10, Bing Ads General Manager David Pann has outlined the benefits advertisers should expect to reap from the ways in which search is woven into the...

New visualizations from Bing Ads will help advertisers garner industry information in a quick (& beautiful) format. When it comes to providing advertiser data, Bing is on a roll. Last month Bing released in-depth demographic and reach data with slick charts and graphs. Today...

Having done pretty well with predictions for basketball, tennis and soccer, Bing turns its prediction engine loose on the upcoming NFL season. NFL fans in Denver, Indianapolis, Green Bay and Seattle might be happy to know that Bing’s prediction engine has slated their hometown...

Are you using bid modifiers in your Bing Ads campaigns? Columnist John Cosley explains what bid modifiers are and how bid boosting works. Reaching the right audience at the right price is the goal for every advertiser, but that goal can be frustratingly elusive. Fortunately,...