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PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues. As hectic as it can be, we are lucky to be in an...

Why using a realistic forecasting methodology can give you a competitive advantage. Whenever your SEO agency receives a new inquiry, you need to assert the potential that lead has in terms of SEO growth. It’s a resource-intensive and uncertain process. You have to keep many...

Washington, D.C. Attorney General Karl A. Racine has filed an antitrust lawsuit against Amazon for anticompetitive practices and price-fixing. Amazon has increasingly been under fire on all fronts. The company has repeatedly been criticized for how it treats employees, as well as...

Microsoft may lose out on its $10 billion JEDI contact, but it just scored a $21.9 billion contract to provide the US Army with augmented reality (AR) headsets. Unlike virtual reality (VR), which creates a completely immersive environment, AR augments the real world with virtual...

You can now log into your Bing Webmaster Tools account using your Google or Facebook login. Bing Webmaster Tools now lets you log in using your Google account, Facebook account or your Microsoft login. This is to help make it easier for webmasters to log into their toolset. Here...

Columnist Patrick Stox suggests SEOs should reconsider how they think about keyword cannibalization and look at it as an opportunity, not an issue. I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page. News flash — Pages...

Need to update your ad copy in light of recent AdWords changes? Columnist Jason Puckett explains his process for rolling out AdWords expanded text ads. In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At...

Learn about the significant changes in GA-4 and what it means for your business. Although Google was not a pioneer in analytics like they were in organic and paid search, they recognized early on that the seismic shifts the web was delivering to so many aspects of business and...

Sony PlayStation has announced a partnership with Discord, to integrate Discord with PlayStation’s social experience. Discord is a popular platform for gamers to communicate and message each other. The company was recently in talks with Microsoft, with the latter looking to...

Advertisers can import up to 10,000 campaigns for each account. Microsoft Advertising is now rolling out Facebook Import, enabling advertisers to carry over their campaigns, ad groups, budgets, creative assets and more from Facebook into the Microsoft Audience Network, the...