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Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can’t. When we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all sorts of sites and deal with them if they...

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart. One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment...

Volkswagen has disclosed a data breach with one of its vendors, impacting some 3.3 million North American customers and prospective buyers. Volkswagen is currently the largest auto maker in the world, and has been for several years. Like many companies, however, VW uses outside...

Bing Rewards is going mobile starting today. According to a post on the company’s blog, the incentive program that lets users earn credits toward gift cards for brands like Amazon, Xbox and Dominos, is available on iOS and Android devices starting today, and will be “coming soon”...

The update will roll out in the U.S. and Canada this year. Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no longer be permitted to target...

Twitter’s search team is working on a project to uncover the most popular tweets for any search query, but it’s unclear when or where the project might be implemented. Taylor Singletary, a Developer Advocate at Twitter, announced and described the project today in a post on the...

SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results. We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a...

Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client? Last-click attribution has been the default for digital marketers since the beginning of time. It’s easy, it’s tangible, it’s close to the...

Salesforce announced that it is buying Slack for $27.7 billion in cash and stock. The company says that combining Slack with Salesforce Customer 360 will be transformative for customers and the industry. They say that the combination will create the operating system for the new...

Venmo is making a major change to its terms of service, allowing business transactions on personal accounts for the first time. Venmo is a popular digital payment app that is owned by PayPal. Until now, the company did not allow business transactions on a personal account....