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The ever-increasing importance of usability and trust in link building

Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. Just the other day, I was showing a cool site that I’d just found to a (very intelligent and...
Posted On 04 Aug 2021
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How to check if you’ve screwed up your AdWords account

Former Googler Daniel Gilbert shares an AdWords Script which will scan your account to identify some of the most common AdWords mistakes. We’ve all done it. In our haste to conquer the PPC world, we’ve neglected to check our own work or forgotten to update stuff that we naively...
Posted On 03 Aug 2021
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Verizon Doubles LTE Home Internet Coverage

Verizon has announced a major expansion of its LTE Home Internet coverage, doubling its footprint, in addition to bringing 5G Home Internet to 7 new cities. Like T-Mobile, Verizon is working to bring its network to bear on the home internet market, providing LTE and 5G solutions....
Posted On 02 Aug 2021
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Aisera Partners With Microsoft to Deliver AI Service Desk Solutions

Aisera has become member of the Microsoft for Startups program, partnering with Microsoft to deliver AI-based service desk solutions. Aisera specializes next-gen AI service desks, automating requests, tickets and operations for customer service, DevOps, HR and IT. Aisera’s...
Posted On 31 Jul 2021
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Bing’s New Music Video Search Results Page Showcases Popular Videos With Related Artists & Albums Lists

Bing has rolled out a new music video search results page today. From now on, when searching for a music video by song title, artist or album, users will see the following box at the top of their search results, showcasing the “most popular” music video related to the search,...
Posted On 30 Jul 2021
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Google drops AMP label in mobile search results

After five years of Google showing the AMP lightening bolt icon for AMP pages in the mobile results – it is now gone. As of this morning it appears Google has stopped displaying the AMP label for AMP pages listed in the Google mobile search results. For example, the pages...
Posted On 29 Jul 2021
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Bing’s new shopping features emphasize comparison shopping

The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn’t. Bing has added aggregated ratings, expert reviews, product specifications and the ability to compare historic...
Posted On 28 Jul 2021
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13 outdated SEO tactics that should terrify you

In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won’t die! As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of...
Posted On 27 Jul 2021
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5 tips for leading a strong PPC team

Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader. My primary responsibility at Hanapin Marketing is leading a team of account managers and production staff. Building and molding...
Posted On 26 Jul 2021
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Major Websites Flooded With Hardcore Porn

Major websites, including The Washington Post, New York Magazine and the Huffington Posthave been flooded with hardcore porn. Readers of many major websites and news sources received an eyeful, starting Thursday, when hardcore porn started showing up, embedded in otherwise...
Posted On 24 Jul 2021
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