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In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center. Here’s what the process will look like: Essentially users will have the option to use Bing Ads Editor...

Previously announced at Google I/O, SeekToAction markup is now out of beta. At Google I/O, the company announced new ways for Google to understand how to timestamp your videos for key moments in Google Search. Today, Google said that SeekToAction markup is now out of beta and can...

AWS is making changes to its executive roster as Charlie Bell, a long-time company veteran, departs. Amazon has been in a state of transition following company founder and CEO Jeff Bezos stepping down in July, on the company’s 27th anniversary. Andy Jassy, the former head of AWS,...

Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions. Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to...

Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control. Over the past two years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising. I’ve written at lengt...

Amazon has announced its Fire TV Cube now supports two-way Zoom video calling. Zoom has become one of the most popular videoconferencing solutions since the onset of the pandemic. While it was already popular in the enterprise, the platform is now widely used by remote workers,...

GroupM has revised its outlook on the US ad industry, expecting it to grow 15% in 2021, thanks in large part to stimulus spending. 2020 was a difficult year for advertisers, as the global pandemic impacted all sectors of the economy. GroupM had previously predicted a 12% growth...

Searchmetrics has released their SEO ranking factors for Bing, Microsoft’s search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors...

Learn how top retailers have leveraged the rise of Google Shopping in search marketing, driving increased online sales. The global pandemic has accelerated the trend to shopping online by approximately five years. People all over the world either increased the frequency of online...

ServiceNow is extending its partnership with Microsoft to help protect organization’s data. ServiceNow provides a cloud-based, SaaS platform that provides workflows for organizations. As pandemic and post-pandemic hybrid workflows become the norm, secure, digital workflows are...