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The inclusion of YouTube and Display lets advertisers better understand each channel’s contributions to the buyer journey. “As of this week, we’ve upgraded all Google Ads non-last click models, including data-driven attribution, to support YouTube and Display ads. In...

Western Digital, one of the leading hard drive makers, is accused of giving customers slower SSDs than advertised. It’s a common practice in the tech industry to send out products for tech journalists to review. Needless to say, companies try to put their best foot forward,...

Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand. The complexity of working an SEO program has grown exponentially over the years, creating both challenges...

The emoji moment was short-lived, if already technically not allowed. Just when it looked like the newest frontier for emoji could be PLAs, Google has fixed the glitch, so to speak. At least one intrepid advertiser figured out how to get an emoji to appear alongside the display...

On the heels of news Toyota would cut September production, Ford’s F-150 plant in Kansas City will shut down as a result of the semiconductor shortage. The semiconductor shortage has been impacting automakers around the world, with many forced to close plants, cut back production...

Intel is ramping up its efforts to encourage its employees to get the COVID vaccine, offering a $250 incentive. Companies are increasingly rolling out vaccine mandates for their employees as the Delta variant continues to surge around the world. While Intel has not yet gone that...

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide...

Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns. Welcome to Part 3 of a series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I...

Despite some losses, Firefox is still sitting at a relatively healthy 200 million users a year — not 50 million. A recent article in Gizmodo cited a Firefox Public Data Report, saying the browsers usage “number has sagged to just under 50 million.” In point of fact, the Firefox...

“Close to 60 percent of our sales are coming from e-commerce,” says Panera CEO Niren Chaudhary. “By focusing on servicing customers through our off-premise channels, leveraging e-commerce, and then rapidly innovating we’ve seen a very smart recovery on our brand and also a...