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Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads. Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid...

YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos. YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly...

Pudu Robotics, a global leader in the service robotics sector, proudly announces the launch of the PUDU MT1, an AI Powered Robotic Sweeper designed for large-scale environments. Traditional cleaning in expansive settings like home improvement stores, warehouses, and manufacturing...

Essence SmartCare, part of Essence Group, a global leader in IoT remote care solutions, today announced the integration of Care@Home, an end-to-end senior care solution, with leading Swedish alarm management platform Skyresponse. Under this partnership, over two million seniors...

GorgeousTV has introduced a revolutionary white-labeled app codenamed SceneShop, that provides FAST channels and streamers with a new, immediate revenue source. Driving New Revenue for Streaming Companies GorgeousTV Unveils 2nd Screen Shopping App for FAST Channels and Streaming...

Report on how AI is driving market transformation- The global optical transceiver market size is estimated to grow by USD 10.31 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 16.68% during the forecast period. Strategic...

Google Ads is testing a new “Promotions” feature for App Campaigns, allowing advertisers to create event-driven promotions tailored for mobile users. Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to...

Held across three countries in the heart of the Alps – France, Italy, Switzerland – the prestigious UTMB® World Series Finals took place this weekend to bring to a close a 2024 season which saw 43 events held across the Americas, Europe, Asia, Africa, and Oceania. Culminating at...

An estimated 40 million low-income Americans struggle with high unsecured debt and poor credit scores, which worsen cycles of poverty. These challenges are difficult to address without access to personalized financial advice. Many are left to navigate these issues alone, relying...

Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models. AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that...