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From site speed to link spam, here is how to recover lost traffic in 2022. Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging.  Throughout the past year, Google has been more aggressive, rolling out changes to their...

ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding. Google’s new organic Shopping listings have introduced more competition into its Shopping search results. To gain a visibility advantage, merchants can...

Twitter CEO Jack Dorsey is preparing to step down, according to reports, raising questions about the social media platform’s future. Dorsey currently serves as CEO of Twitter and his second company, Square. He has faced calls to step down from the top spot at Twitter before, with...

Intel has won part of a $100 million contract to build US-made chips for the Pentagon, a win for the company’s upcoming foundry division. The Pentagon has specific semiconductor needs, needs which security concerns dictate be met by US companies. Intel is currently the only...

China’s dominant search engine Baidu is trying to expand its reach beyond Chinese-language speakers. Reuters is reporting that Baidu and Microsoft have done a deal that will offer Bing powered English-language results for the Chinese search engine. It’s not clear whether this is...

The company also introduced a new troubleshooting tool for conversion tags as well as explanations for Search campaigns. Google Ads is introducing conversion goals, which group conversion actions into categories based on conversion type and can be used to optimize bidding at the...

Tennessee has approved $65 million in incentives for Oracle, as the company prepares to make a $1 billion investment in the state. Oracle is planning on opening an office in Nashville, and has already purchased 60 acres for $254 million. The company also offered an upfront...

Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience. Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience. If you login to your Google Search Console accoun...

The tool helps advertisers better understand post-click user behavior and engagement on landing pages. Microsoft Clarity, the company’s free tool to help site owners better understand visitor behavior, will be integrated with Microsoft Advertising as a pilot program, th...

Tesla is opening its Supercharger network, allowing non-Teslas to use it for the first time. The Supercharger network is the gold standard of EV charging, capable of charging an EV much faster than a traditional home outlet. Tesla has invested heavily in rolling out the network,...