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Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch. In our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I sat down with Bing...

Google said it finished the migration of all the messages into the new Search Console interface. Like you didn’t have enough messages in your Google Search Console message panel, now you will be possibly receiving even more. Google said it has “finished the migration of all the...

Everyone uses an internet service provider (ISPs) to connect to the internet, but not all ISPs are created equal when it comes to security. Cybersecurity has become a major focus, for private companies and government agencies alike. Recent ransomware attacks have illustrated the...

First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily). Searcher and user privacy is the topic of the year when it comes to digital advertising. Many search marketers and publishers are...

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. This post first ran on Sept. 19, 2020 but was updated to include new information. Before the holiday shopping season approaches, online retailers should be...

Uber is the latest company to signal its willingness to accept cryptocurrencies as payment, but not until some major changes take place. Companies across multiple industries have begun accepting crypto as payment. Tesla was one of the biggest companies to accept crypto before...

Intel is preparing to purchase Tower Semiconductor for $6 billion, the latest move in the company’s attempt to regain its standing in the industry. Intel was once the king of the semiconductor industry, but has been eclipsed by AMD and, especially, TSMC. TSMC has become t...

This summer Microsoft held a competition to promote and popularize its Bing Maps developer SDK and Map Apps. I was privileged to be one of the three judges who reviewed the finalists and voted on them across a range of criteria. The other two judges were Josh Lowensohn from CNET...

Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL. Google has confirmed that the company is running a small experiment that adds favicons beside the URL in text ads. Darcy Burk, founder and...

Starlink has suffered a major setback, with a solar storm knocking some 40 satellites from orbit. Starlink is the satellite constellation SpaceX has been deploying to provide high-speed internet access around the world. The company launched 49 new satellites last week, but a...