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Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL. Google has confirmed that the company is running a small experiment that adds favicons beside the URL in text ads. Darcy Burk, founder and...

Starlink has suffered a major setback, with a solar storm knocking some 40 satellites from orbit. Starlink is the satellite constellation SpaceX has been deploying to provide high-speed internet access around the world. The company launched 49 new satellites last week, but a...

Determine whether a link disavow is needed and avoid costly mistakes. Google’s disavow links tool launched nearly a decade ago, on October 16, 2012.  As we approach the tenth anniversary, webmasters still have confusion and disagreement regarding how to approach a link analysis...

Use these tools to quantify unknowns and real-life scenarios. Have you ever found yourself in the room with an executive — whether your client or your boss or even your client’s boss — recommending a strategy that you genuinely believe to be the best marketing decision for the...

Teams may be one of the most popular messaging platforms, but it’s not so popular with users wanting streamlined performance, using extra RAM if the icon is visible. Teams is included on all copies of Windows 11, occupying a spot once taken by Skype. While the service has grown...

Windows updates are about to get much longer, with Microsoft saying the OS needs at least eight hours to properly update. Windows updates are already one of the most frustrating part of many users’ daily lives. The process is long and involved, and happens far more often than...

Do a search for politics on Bing Social Search, and its new “who to follow on Twitter” feature offer exactly one person: Sarah Palin. Gary Price of ResourceShelf tipped me to this gem. Hey, perhaps it’s designed to help balance out the seemingly left-leaning recommendations that...

In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and articles. In our guide to Core Web Vitals tactics using Cloudflare and WebpageTest, we outlined basic requirements for using Cloudflare as a reverse...

Less than two weeks after Microsoft announced it was purchasing Activision Blizzard, Sony has announced a deal to purchase Bungie. Bungie rose to fame as the original makers of Halo. Microsoft quickly swooped in, purchasing the company in 2001. Just a few years later, in 2007,...

Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth. Microsoft released its earnings report yesterday for its second quarter. In it, we learned that search and news advertising was up 32 percent year over year. LinkedIn...