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Who has the largest backlink index? We’ve run four million checks with Ahrefs, Majestic, SEO PowerSuite, and Semrush and documented the results. For a couple of years, SEO PowerSuite has been working on enhancing its backlink index, used by the SEO PowerSuite backlink API an...

Plus, Facebook’s aging user base and what it means for advertisers. George Nguyen on October 26, 2021 at 10:00 am Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this...

While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically. Auto-apply recommendations in Microsoft Advertising are now out of beta and generally available, the company announced Monday. By default,...

Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do...

Ad impressions and ad clicks are rising steadily on Bing, while remaining flat or declining on both Google and Yahoo. That’s according to the latest quarterly report (available tomorrow) from search marketing agency Efficient Frontier. The report, which covers Q2 of 2010, also...

Google has confirmed there was an issue with some reviews not posting and those reviews should be processed the end of this week. Over the past several days there has been an issue with reviews being posted to Google business profiles. A Google spokesperson confirmed that the...

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. Last week, I had the misfortune of encountering perhaps the most misguided thread on digital...

E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content. Google’s principle of E-A-T — which stands for expertise, authority, and trustworthiness — is the search engine’s way of determining the...

Google’s ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead. The latest earnings announcements from Alphabet and Facebook have made it abundantly clear that the consumer privacy movement is creating a competitive...

British bank HSBC is following JPMorgan’s example, claiming its stake on the metaverse with a land purchase. Companies are racing to stake their claim on the metaverse, the confluence of virtual, augmented, and in-person reality. According to Reuters, HSBC has purchased a virtual...