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Bing Ads brings 3D ads to Search with Samsung

Users can interact with the desktop ad format to inspect product features and details. In a first for search advertising, Samsung has begun running a 3D ad format on Bing.com to promote the new Galaxy S10 phone. Full screen ads in search results. The format is the result of...
Posted On 15 Apr 2022
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Google Street View Goes “Miniatur” To Capture Hamburg Model Train Exhibit

Miniatur Wunderland is a massive model railroad exhibit in Hamburg, Germany, spread out over 1,300 square meters (nearly 14,000 square feet). It’s reportedly Hamburg’s most popular tourist attraction. Started in 2000, it features eight sections that depict various scenes and...
Posted On 14 Apr 2022
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7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing

Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers. Much of the growth in mobile can be attributed t...
Posted On 13 Apr 2022
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Set yourself up for PPC success this spring and beyond

With familiar challenges from 2020, focus on maintaining adaptability, flexibility, and investment in your search marketing strategies. As the world continues to navigate uncertain times, keeping a pulse on competitors and global search trends is more important than ever. Join...
Posted On 12 Apr 2022
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3 SEO metrics to help secure executive-level buy-in

Campaign metrics alone may not accurately represent your team’s work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value. “When I talk about the metrics that will help you get and secure and keep...
Posted On 11 Apr 2022
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GSMA: Mobile Money Transactions Top $1 Trillion in 2021

The GSM Association (GSMA) has released its 10th annual ‘State of the Industry Report on Mobile Money,’ showing the industry processed $1 trillion in 2021. The mobile money industry has been experiencing significant growth, according to the GSMA, registering 18% more accounts in...
Posted On 09 Apr 2022
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E-commerce sales jumped this holiday season as search marketers weathered Google updates

Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season. U.S. consumers spent $204.5 billion on e-commerce purchases during the holiday season, according to data from Adobe. This represented an 8.6% increase in online spending...
Posted On 08 Apr 2022
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Bing is asking for feedback on its Webmaster Guidelines

“Any shady tactics you think are not penalized enough?” Bing project manager tweeted. Frédéric Dubut, web ranking and quality project manager for Bing, is embarking on a journey to refresh the company’s webmaster guidelines. “SEO friends! I’m kicking off an effort to refresh our...
Posted On 07 Apr 2022
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Google Search local pack’s map is now interactive

The new map lets you zoom, pan, hover and click to see more details on the map. Google Search has updated the map in the local pack within the web search results from a static map to an interactive map. The new interactive map allows you to zoom, pan, hover and click to see more...
Posted On 06 Apr 2022
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Maile Ohye has left Google

The latest Google employee departure is Maile Ohye, someone the SEO community has grown to love over the years. The latest forward-facing Googler to leave the search team is Maile Ohye. She is best known for her talent for conveying complex technical topics in an understandable...
Posted On 05 Apr 2022
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