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Page Zero Media has been around for 20 years and Andrew has been helping the industry for just as long. Andrew Goodman has been providing SEM services for 20 years now under his agency Page Zero Media. But throughout that time, Andrew has spoken hundreds of times at conferences,...

A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data. Consumer sentiment has turned sharply negative as the virus has disrupted every aspect of daily American life. According to a consumer survey from...

Are you ready for Mobilegeddon? Google is releasing the mobile friendly update on April 21st. Here is what you need to know. The Google Mobile Friendly Update launches tomorrow, a day that many including ourselves here at Search Engine Land are calling “Mobilegeddon.” We first...

The policy will not likely impact Bing’s ad revenue as the search engine reports political ads make up a small portion of its advertising volume. Why search marketers should care Bing’s decision to block U.S. political candidate and ballot measure ads impacts any U.S....

In addition to separate payment thresholds, the platform is also adding a dedicated AdSense for YouTube homepage. Google AdSense will separate YouTube earnings into its own AdSense for YouTube homepage and payments account, the company announced Wednesday. The change will begin...

True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes, long game of B2B sales. B2B marketers need to ensure their message hits the right business professionals who are...

Plus, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read...

An analysis of more than 5,600 Google Ads accounts. Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin. When I agreed to debate the superiority of Responsive Search Ads...

Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings. Microsoft Advertising announced an addition to their ad extension offerings today: Filter Link Extensions. According to the announcement, filter link...

Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition of...