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Google’s ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead. The latest earnings announcements from Alphabet and Facebook have made it abundantly clear that the consumer privacy movement is creating a competitive...

British bank HSBC is following JPMorgan’s example, claiming its stake on the metaverse with a land purchase. Companies are racing to stake their claim on the metaverse, the confluence of virtual, augmented, and in-person reality. According to Reuters, HSBC has purchased a virtual...

YouTube is working to entice its top podcasters to make the jump to video, offering $50,000 to sweeten the deal. YouTube has been building its base of content subscribers, paying out $30 billion over the last three years. The company even shut down its YouTube Originals, thanks...

BingBot is getting a new name, just like GoogleBot – are you ready? Bing announced today that it “will start the transition to a new bingbot user-agent” as it continues to roll out the evergreen BingBot. Evergreen BingBot, the version of BingBot that is able to crawl the...

Google updated its help documents to say that it may require you to verify your business with an additional method. Google has updated its document on how to verify your business in Google Business Profiles to add that you Google “may require you to verify by more than one...

Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting. Retailers on Pinterest will now have more ways to be discovered as the platform introduces new shopping features aimed at bringing products...

In this webinar, learn how to maximize your return on search investment and get ahead. The world of Paid Search is constantly evolving at lightning speed (new “things to do” travel ads, shipping annotations added for holiday campaigns, expanded text ads will be removed in June...

Google is getting better at crawling JavaScript, but there are still limitations. At SMX Next, Nati Elimelich explained how dynamic rendering can overcome those limitations while avoiding potential cloaking issues. JavaScript frameworks have been growing in popularity over the...

Google is deploying an Air Raid Alerts system for Android users in Ukraine, in an effort to help them stay safe. Android is the most widely used mobile operating system (OS) on the market, especially outside of the US. With so many Ukrainians living under fear of aerial bombing,...

Immediate indexing and more control over content are the benefits for publishers and site owners. Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission API pilot....