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Bing is updating its weapon policy to include recreational guns and certain accessories.. Bing is expanding the scope of its policy prohibiting certain weapons-related advertising. As of July 1, 2018, Bing will no longer allow ads for BB guns, paintball guns, air rifles or parts...

Google will not use any of the legacy rules in the tool, so make sure to watch your site’s SEO health over the next days and weeks. Google today has turned off support for the URL parameter tool within Google Search Console. Google did notify us just about a month ago that...

One of the staggering facts in Facebook’s public filing last month was that 50% of their traffic is driven by mobile devices. That’s about 5x more than the average website. Perhaps even more staggering: the growth rate of their mobile traffic actually exceeded their US growth...

The demise of third-party cookies brings the opportunity to close the gap in consumer insights. With the recent acceleration of e-commerce, digitally native brands are getting smarter by using more technology to better understand their consumers. Yet, established brands across...

Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility. “Driving revenue and awareness from search relies on your website health — today’s success in organic search is about a lot more than just keywords and...

Dish Network’s 5G ambitions are off to an ignominious start, with the company losing hundreds of thousands of phone customers, while still promising a major 5G expansion. Dish is working to rollout a 5G network as the fourth nationwide carrier in the US. Unfortunately fo...

Plus, Microsoft’s new credit card ads Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your...

If you don’t audit your own work, eventually someone else will – and the impact on your work, you and your operation could be catastrophic. Search audits have the power to either help or ruin people’s work (and sometimes their career) at the same time. And honestly? That’s a good...

Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found. Mid-market retailers threw their marketing dollars into Google Shopping, pulling back from Google text ads over the five days between...

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice. Google’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to analyze Google updates and determine...