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Next up: PPC experts join Live with Search Engine Land

We’ll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term. On Wednesday, Search Engine Land Editor-in-Chief will host a discussion with experts in PPC for our third...
Posted On 04 Jun 2022
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JPMorgan Taps Blockchain for Collateral Settlements

As companies race to adopt blockchain technology, JPMorgan is experimenting with using it for collateral settlements. Despite being synonymous with cryptocurrency, blockchain has applications far beyond bitcoin and company. Thanks to its decentralized and immutable nature,...
Posted On 03 Jun 2022
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SearchSpring acquired by venture equity firm Scaleworks

The deal will introduce more investment into the company’s merchandising capabilities as well as a new CEO. Scaleworks, a San Antonio-based venture finance and equity firm, has acquired internal site search provider SearchSpring. The acquisition will provide SearchSpring with...
Posted On 02 Jun 2022
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Bing has confirmed support for JSON-LD formatted Schema.org markup

Though not yet available in the toolset, buildout of verification support within Bing Webmaster Tools is in progress. Bing has confirmed that it is actively building out verification tools within its Webmaster Tools set to enable verification of schema.org structured data markup...
Posted On 01 Jun 2022
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Google confirms passage indexing is not yet live

We expected this to roll out in 2020 but that seems unlikely now. Google’s Danny Sullivan has confirmed with us that Google has not yet rolled out passage indexing. Initially we expected, based on the original announcement, that Google would roll out passage indexing by the end...
Posted On 31 May 2022
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Register for SMX Advanced this week: Reserve your spot & save $400

It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates....
Posted On 30 May 2022
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Everything you should know about evaluating your competitor’s backlink profile

Understanding what you can learn from your competitor’s backlinks and what to avoid Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. Links...
Posted On 27 May 2022
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How to get better leads and conversions with Google’s AI

Get more control over Smart Bidding and max out ROI with value-based bidding. If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what...
Posted On 26 May 2022
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Volkswagen May Have Bitten Off More Than It Can Chew in Race With Tesla

Volkswagen CEO Herbert Diess is now admitting his goal of toppling Tesla as the world’s number one electric vehicle (EV) automaker by 2025 may be a bit ambitious. Diess had previously committed Volkswagen to becoming the world’s number one EV automaker by 2025, counting on the...
Posted On 25 May 2022
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Father’s Day Google logo with colored handprints and dinosaurs

Happy Father’s Day to all our dad readers! Today is Father’s Day in the United States and many other countries, and Google’s special Doodle has handprints and dinosaurs in the Google logo colors. The logo represents both the Google logo itself and a cute and fun design for...
Posted On 24 May 2022
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