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Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found. Mid-market retailers threw their marketing dollars into Google Shopping, pulling back from Google text ads over the five days between...

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice. Google’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to analyze Google updates and determine...

Bing announced two new features at SMX Advanced this morning. LD markup. Second, he announced support for a Bing AMP viewer. Bing AMP viewer Bing AMP viewer will be rolled out this summer and will make AMP-enabled web pages work directly from Bing’s mobile search results. This...

Users will now be able to find more on the go as a new round of  mobile updates have been launched for Twitter. The updates rolled out center on content discovery as the Search, Discover and Connect tabs have all been updated. The new changes make it easier for users to view more...

Nimble, measurable, and cost-effective ways to market in challenging times People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while...

Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as ‘free.’ A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. In 2020 alone, US...

Lawmakers have written a letter to Intuit CEO Sasan K. Goodarzi demanding answers over what she calls the company’s “Free File scams.” Tax preparation companies in the US, including Intuit, have a long history of making it difficult to find Free File options. While any taxpayer...

Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., YouTube attracted 5.6 billion viewing sessions per month and the average U.S. visitor frequents the site 23 times a month with each visit...

In Part 4 of this special series, Contributor and Bing Chief Evangelist Christi Olson reviews widgets, copyright removal notices, webmaster tools API, specialty sections and how to contact support if you need assistance. In this section, I’m going to cover the following and an...

After several months of testing, Google has officially launched this new label that shows how many years your business has been in operation. Google quietly announced that the “years in business” label is now live for businesses that want to display how many years they are in...