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The test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out globally to users in the coming months. Instagram is now testing ads in the Shop tab, TechCrunch first reported on Monday. The ads can...

While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers. While MUM was the highlight of Google’s Search On event, the company also announced a number of changes to the search...

Ready to launch your next campaign? This campaign checklist will ensure you cross your t’s and dot your i’s. Launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you along the way. Key areas covered include:...

Learn how to attract, convert and retain this new consumer. There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant...

More digital retail conversions are happening on mobile in 2020. It wasn’t that long ago that mobile was primarily considered just the first stop in a conversion journey that, nine times out of ten, ended on desktop. Mobile accounted for just 13% of digital sales at the end of...

9 months after Google began support fact labels in search, Bing now added markup support for ClaimReviews, the annotations behind fact checking labels. Nine months after Google began supporting the ClaimReview markup, designed for fact-checking review of claims made or reported...

The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4. On Dec. 3, Google began rolling out the December 2020 core update. Early data seems to show the rollout was mostly felt the following day, but as Google has said, it can take up to a couple of weeks to...

Find Twitter too toxic? Now you can limit who sees your tweets to 150 users of your choosing. Now testing: Twitter Circle. This new Twitter feature, which is now available for “some” Twitter users, lets you limit who can see your tweets. It can be up to 150 people. Here’s the...

Many podcasters are noticing that searching for their podcast show’s name shows a new knowledge panel in Google Search. Google seems to be rolling out podcast-based knowledge panels in Google Search. When you search for your favorite podcast, you might see a new knowledge...

If phone calls are important to your business, having the right analytics on callers is critical to the success of your search marketing Data is everything to marketers. It’s how we measure performance across channels, make optimization decisions, and deliver the right...