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Next week, our sister site, Digital Marketing Depot, will host a webcast that will address the risks inherent in social media for brands. With the FTC paying close attention to what’s being said — and updating its disclosure regulations — marketers need to keep up with current...

Learn why all SEOs should adopt a problem-solving mentality and how you can build it into your approach. SEO is a big thing. Yes, it is made up of a lot of small things. Some connected, some not. We’d all love to stay on track, on plan and have everything go smoothly. But the...

We’ll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term. On Wednesday, Search Engine Land Editor-in-Chief will host a discussion with experts in PPC for our third...

As companies race to adopt blockchain technology, JPMorgan is experimenting with using it for collateral settlements. Despite being synonymous with cryptocurrency, blockchain has applications far beyond bitcoin and company. Thanks to its decentralized and immutable nature,...

The deal will introduce more investment into the company’s merchandising capabilities as well as a new CEO. Scaleworks, a San Antonio-based venture finance and equity firm, has acquired internal site search provider SearchSpring. The acquisition will provide SearchSpring with...

Though not yet available in the toolset, buildout of verification support within Bing Webmaster Tools is in progress. Bing has confirmed that it is actively building out verification tools within its Webmaster Tools set to enable verification of schema.org structured data markup...

We expected this to roll out in 2020 but that seems unlikely now. Google’s Danny Sullivan has confirmed with us that Google has not yet rolled out passage indexing. Initially we expected, based on the original announcement, that Google would roll out passage indexing by the end...

It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates....

Understanding what you can learn from your competitor’s backlinks and what to avoid Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. Links...

Get more control over Smart Bidding and max out ROI with value-based bidding. If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what...