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Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. The one thing that’s remained constant in AdWords over the past 15 years is the...

Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and...

Trusted education and career development will be two of its primary functions. The industry has a new association – the Paid Search Association – which formally launched yesterday. It describes itself as “the first association focused exclusively on the paid-search industry.” A...

SMBs spend billions annually on digital advertising and marketing services. Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been...

YouTube is continuing to make more ads more shoppable. YouTube says the number of advertisers using TrueView for action, the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year. Now it’s bringing product selection to these ads....

Just in time for New Year’s resolutions, Bing is rolling out new health-conscious search experiences. Bing has added new search updates aimed at helping its health-conscious users. Now, when you search for “workouts” or “exercises,” Bing will deliver carousel-styled search...

Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good. Google has begun to roll out automatic updates converting Smart Shopping campaigns into Performance Max. The details. For most advertisers, the updates will finish in September....

Your search bar is hiding secrets in plain sight. Do you know how to uncover them? Your search bar is your secret weapon. How can you help improve the site search experience when someone has landed on your site? What can you do to ensure that you’re meeting their needs while on...

An analysis of more than 5,600 Google Ads accounts. Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin. When I agreed to debate the superiority of Responsive Search Ads...

The doodle celebrates a tool that has remained mostly unchanged since its introduction 131 years ago. Marking the 131st anniversary of the hole punch tool, today’s Google doodle is a salute to German engineering, says the doodle team on the Google Doodle blog post. “Today we...