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The ads showcase products on sale and link to promotional flyers hosted on Flipp.com.   Ads featuring Black Friday promotional flyers are being showcased at the top of Bing search results for retailers such as Macy’s, Home Depot and Walmart this week. The ads all link to...

A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update. Occasionally, Google hits the keyboard and churns out a new post that explains what goes on behind the scenes. At times, these posts are meant to serve as general...

Oracle has beat its larger rivals to a significant milestone, becoming the first major cloud provider to open a cloud region in Mexico. Cloud providers open data centers in various regions in an effort to improve the speeds and availability of their services to customers in those...

Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content. When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform...

A detailed new survey uncovers the most pressing issues of PPC experts as well as sentiment around the platforms and their features. PPCsurvey.com has just released a new State of PPC Global Report for 2022. It includes input from more than 500 PPC specialists from around the...

Google is giving the public health advocate known as “Dr. Sue” prominent placement on their home page on what would have been her 152nd birthday. Today’s Google doodle honors Dr. Susan La Flesch Picotte on what would have been her 152nd birthday. Born on this date on...

Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them. Nearly 9 out of 10 people (88%) are more likely to look past a negative review if they see that the business has responded and appropriately addressed the issue,...

With Bing’s latest educational resource, students have access to details for each of the elements right from the search result page. Bing is finding its way into the hearts of chemistry enthusiasts and high school students everywhere with its latest educational resource....

If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them. I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using...

A handful of new interactive elements will help advertisers get more creative with In-Feed Ads. A handful of new Interactive Add-Ons have arrived within TikTok’s “For Your Page.” These new additions are available globally for In-Feed Ads and will be unique creative additions that...