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Customers that meet certain engagement criteria can become eligible for program benefits. Bing Ads is expanding the Bing Partner Program to include more benefits for more types of customers in more markets. The Bing Partner Program launched initially as a program for resellers....

Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it. Last Tuesday was a big day for AdWords. During our annual Google Performance Summit Keynote, we...

Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. The one thing that’s remained constant in AdWords over the past 15 years is the...

Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and...

Trusted education and career development will be two of its primary functions. The industry has a new association – the Paid Search Association – which formally launched yesterday. It describes itself as “the first association focused exclusively on the paid-search industry.” A...

SMBs spend billions annually on digital advertising and marketing services. Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been...

YouTube is continuing to make more ads more shoppable. YouTube says the number of advertisers using TrueView for action, the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year. Now it’s bringing product selection to these ads....

Just in time for New Year’s resolutions, Bing is rolling out new health-conscious search experiences. Bing has added new search updates aimed at helping its health-conscious users. Now, when you search for “workouts” or “exercises,” Bing will deliver carousel-styled search...

Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good. Google has begun to roll out automatic updates converting Smart Shopping campaigns into Performance Max. The details. For most advertisers, the updates will finish in September....

Your search bar is hiding secrets in plain sight. Do you know how to uncover them? Your search bar is your secret weapon. How can you help improve the site search experience when someone has landed on your site? What can you do to ensure that you’re meeting their needs while on...