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If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them. I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using...

A handful of new interactive elements will help advertisers get more creative with In-Feed Ads. A handful of new Interactive Add-Ons have arrived within TikTok’s “For Your Page.” These new additions are available globally for In-Feed Ads and will be unique creative additions that...

The search query report is one of the most important tools in your PPC arsenal. But knowing how to use it takes a little trial and error. When talking about search marketing it starts and ends with keywords. The concept of understanding the keyword the user is searching for and...

SEOs may be in for another shakeup similar to Penguin’s launch 10 years ago. Here’s what you need to know about Google’s new update. The new helpful content update sounds like a big deal. Google has given us a list of questions to consider to determine whether...

The new updates were announced today on Microsoft’s blog and will be rolled out over the coming weeks across the USA and other markets. Microsoft has just announced nine (9!) new updates on their blog. The updates include new Automotive Ads, vertical-based ads, and more....

A full takedown can result in losing Search Console data and make it more difficult to ramp back up. Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google...

Advertisers can add the extensions at the campaign and ad group levels. Bing Ads rolled out callout and review extensions last week. The new ad extensions are available in all Bing Ads markets, with the exceptions of Hong Kong and Taiwan. The ad shown above features both of these...

Plus, tactics for content resilience in a dynamic search landscape. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to...

The social media and image-sharing platform is reacting to increased e-commerce demand by launching new shopping features. This week Pinterest introduced four new merchant features to help retailers promote their stores. Product Tagging on Pins Video in Catalog Shop Tab on...

Google is moving quickly to a future of data modeling. Here’s how paid search marketers need to approach the analytics shift. There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google introduced a new,...