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13 essential SEO skills you need to succeed

Critical thinking. Problem-solving. Persistence. These are just three critical SEO skills. Discover 10 more here. What is the greatest skill in SEO? If you believe this tweet, it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill....
Posted On 05 Nov 2022
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Google Ads podcast placement now available

In the US, YouTube is the second most frequently used service for consuming podcasts. Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and sele...
Posted On 04 Nov 2022
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New Jersey Bill Would Ban Automotive Feature Subscriptions

New Jersey lawmakers are taking aim at automakers that charge customers a subscription to unlock features. Feature subscriptions have become an increasingly popular tactic among automakers looking to nickel and dime their customers. New Jersey lawmakers are looking to ban the...
Posted On 03 Nov 2022
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Conductor purchase price revealed: $126+ million [updated]

The acquisition price was more than 2X invested, but probably less than what investors may have wanted. In March last year, SEO firm Conductor was acquired by WeWork (now “The We Company”). The purchase price wasn’t revealed until We’s S-1 filing, which came out Thursday....
Posted On 02 Nov 2022
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Bing Puts March Madness Bracket In Search Results, Predicts Kentucky To Win Championship

Search results include complete men’s college basketball tournament bracket, along with Bing’s game-by-game predictions. To no one’s surprise, Bing is predicting that the University of Kentucky will win the men’s college basketball national championship. And anyone...
Posted On 01 Nov 2022
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Free Google product listings expand to knowledge panels in Search results

Plus, some early stats on the effect of free listings in Google Shopping. Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that...
Posted On 31 Oct 2022
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Inflation Is Outpacing IT Spending

A new report is bad news for the IT industry, finding that inflation is outpacing IT spending by a significant margin. The IT industry, along with every other, is struggling with an economic downturn, with inflation increasing at near record highs. While IT spending is...
Posted On 29 Oct 2022
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Four new Apple Search Ad placement options

The four different placements are available to advertisers in the Search Ads dashboard. Apple now has four new options for advertisers to drive visibility and downloads in the App Store. The new placements are: Today tab Search tab Search results Product pages — while browsing...
Posted On 28 Oct 2022
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Link-building services to scale your SEO efforts

10 popular options when considering link-building service providers. Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t...
Posted On 21 Oct 2022
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Alexa users claim Amazon is using voice recordings to target ads

Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting. Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations....
Posted On 20 Oct 2022
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