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LinkedIn creators can more easily be discovered – and gain followers – via the feed, search results and other platforms. LinkedIn today announced new tools and features that should help make creators more visible, discoverable, and followable. You must have Creator Mode turned on...

Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and...

It’s important to leverage the right automated features in Google Ads to properly control and steer your campaigns. To point out the obvious: automation is everywhere in Google Ads. Google Ads automated features can make a lot of advertisers uncomfortable, and some of them...

Tesla is in turmoil over return-to-office (RTO) policies that don’t reflect the realities the company and its employees are facing. CEO Elon Musk made it very clear in June that he wanted the company’s office-based employees in the office, or he would take their absence as a sign...

Don’t think of it as an enhanced version of Google Support. Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors (SBA), the program offers 50-minute individualized consulting sessions...

Amid the flurry of earnings released yesterday, Microsoft announced a significant milestone: Bing is now profitable. On the earnings call, Microsoft’s CFO Amy Hood said “In search, we expect Bing’s strong trajectory to continue, remaining profitable for the remainder of t...

The badge is powered by structured data and part of an effort to help photographers get paid for their images. Google’s “licensable” badge in Image results is now out of beta. Google also changed the “Usage rights” search filter to let users search for images with creative common...

It’s no secret that Facebook’s existing search engine is bad; that drum has been beaten to death. But you don’t have to wait for Facebook to make it better; there’s a pretty darn good Facebook search engine out there now. It’s called Trove, and it’s officially launching on...

Most SEOs are taking a wait-and-see approach to the helpful content update, but many SEOs are confident their content is helpful. We’re expecting the Google helpful content update to launch this week. Does the announcement have you concerned? Aleyda Solis posted a poll o...

Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google Ads. We’re less than a month into the year, and one clear trend is emerging for Google: the search giant is in for a lot of legal and legislative...