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10 popular options when considering link-building service providers. Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t...

Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting. Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations....

Intel is reportedly planning to lay off thousands of workers amid a slump in demand for PCs. Since his return, CEO Pat Gelsinger has been working to turn Intel around and bring it back to its former glory. The company has been building new foundries in an effort to attract new...

VC investments in WordPress’ parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big business. For several years, many SEOs have been proclaiming the end of small business (SMB) websites. The theory is that third party destinations (GMB,...

Bing Ads analyzed where people click when a brand ad shows and doesn’t on brand search results pages. Bing ads has released more research on the much-debated topic of whether advertisers should bid on their brand terms in paid search. Following up on a study published last...

You can now test relevant recommendations in your account without changing your campaigns or compromising your performance. Curious about a Google ad recommendation but skeptical about its impact on your campaigns? Now, you can apply a recommendation as an experiment by using the...

These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait. Every couple of years, Facebook has tried its best to crack down on clickbait in the Feed. Now Meta, Facebook’s parent company, is warning...

There’s more to algorithms than Google. Learn about advances in machine learning, how they’re used today, and what’s in it for you. When many of us think of algorithms and machine learning models, we think of Google. And really, who can blame us? We’re...

Is paid search automation right for your business? Nowadays, there’s a big push to move towards automation. But is it always the right step to take? When is a manual method preferred over an automated system? In this whitepaper, Omnitail takes a look at the most common types of...

Google scored a major victory in the privacy lawsuit it is facing in California, with a judge ruling that Sundar Pichai cannot be questioned. Google is facing a legal challenge over its Chrome browser’s Incognito mode. Incognito mode is supposed to prevent Google from collecting...