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Microsoft and Nvidia are teaming up to build a cloud-based supercomputer with a focus on artificial intelligence (AI). Nvidia chips are staples in AI development, with GPUs offering a number of performance benefits over traditional CPUs. Microsoft and Nvidia are collaborating to...

Monitor and create a triage for how you’ll handle questionable UGC content including reviews, photos and Q&A forums with incorrect information about your business. Undoubtedly, the rise of user generated content (UGC) is one of the most compelling phenomena of the digital...

Bing Ads has already announced the switch to include close variants on Exact Match and Broad Match Modifier keywords. Now Phrase Match keywords will also get the close variants treatment. With close variants, ads trigger on search queries that closely resemble the keyword —...

This update impacted English-language product reviews and overlapped with Google’s September 2022 core update. Google’s September 2022 product reviews update is now fully rolled out. Google said this update only applied to English-language product reviews. It took six days...

In a brief exchange on Twitter yesterday evening, the original Captain Kirk gave Bing a shout-out, recommending the Microsoft search engine could possibly enlighten a fellow Twitter user. William Shatner responded “I hear Google pr Bing helps with that problem” after @Andypops1...

Setting expectations early on about the duration, costs, metrics and ROI associated with SEO investments is crucial for success. SEO is a long-term play and requires patience. I’ve told this to clients and stakeholders hundreds of times during my career. After a couple of decades...

Instacart’s self-service platform, Ads Manager is getting a noticeable update. The new ad creation process has advertisers first enter an objective; either reach, engage, or maximize sales. That first initial choice informs the available options and recommendations made...

In the ‘what could possibly go wrong?’ department, Tesla and Zoom are working together to bring video conferencing to the automaker’s vehicles. Zoom is one of the leading video conferencing platforms and became a poster child for remote and hybrid work during the pandemic. The...

Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses. BrightLocal has just released a “Google Analytics for Local Businesses Study.” It looked at “anonymous data of 11,016 local...

Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality. Michael Basilyan explained that content quality is a primary factor in their ranking...