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For those who think the internet is an endless realm of unique information, Google’s latest report is a big disappointment. According to Google Product Expert Kenichi Suzuki, Google has revealed that some 60% of the internet is duplicate content....

Marketing is crucial for businesses. Regardless of your product’s or service’s excellence, you won’t get customers without getting the word out. Your business’s success depends on its marketing strategy, and effective marketing campaigns can even help average products sell more....

Google Webmaster Tools added unnatural links and cloaking spam warnings, plus: Google Shops, how Yahoo angered advertisers and more. Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings In 2011, Google Webmaster Tools started sending out two new types of...

Start laying the groundwork to build a culture of data within your organization by following these four tips. As we ring in a new year, among your 2023 goals as an agency may be to level up your data game, deliver excellence to your current clients and stand out to prospects....

Shopify is aiming to disrupt the workplace with a new initiative called “Chaos Monkey 2023,” one that limits meetings and Slack usage. Like many companies, Shopify is working to adjust to a post-pandemic economy, one that may be on the verge of a recession. The company is hopi...

Amazon has announced partnerships with local retail chains to help them provide same-day delivery to their customers. Amazon Prime is loved by customers for its fast shipping on products ordered from the company’s website. Amazon is now expanding that perk to local retail...

Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory. The polite, attentive search engine marketers weren’t there to just network and enjoy the San Jose sun. They were interested and...

Amid the ruckus over OpenAI’s ChatGPT, Google execs have made it clear they are in no hurry to jump on the chatbot bandwagon. ChatGPT is one of OpenAI’s most well-known innovations and has gained widespread recognition. According to CNBC, Google employees expressed concerns about...

Looking for a change in your SEO career? Can’t decide between an in-house marketing or agency role? Here are the pros and cons to consider. Roughly half of the Twitter DMs I receive are attempts to sell me “high-quality guest link posting.” The other half are lifelong...

Having subject matter expertise is valuable for digital marketers. Learn tips for navigating and growing your career as an SME. Search marketing continues to be a rapidly evolving space. There is a great demand for search marketing talent – specifically for people with subject...