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Our SMX Social Media Marketing show is coming to Las Vegas this Dec. 5 & 6, and as part of our great agenda is a keynote talk by Del Harvey, Twitter’s director of trust and safety. Not familiar with Del? You should be, if you’re a marketer doing anything involved with...

Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article. Rick and Morty. Hall and Oates. Coffee and bourbon. Rich results and structured data. All four: iconic duos. But only one can generate over $80k in...

Does adding schema help improve your search rankings? Google says no but… Martha van Berkel runs a company named Schema App and is a schema and structured data maven. In our video interview we spoke about that topic. We talked about the growth of structured data adoption...

HBO is aware of an issue with HBO Max running on Apple TV 4K devices and is working to address it. Many users have reported “can’t play title” errors. The issue seems to be impacting all generations of Apple TV 4K devices, especially those running tvOS 16.1. HBO’s SVP of...

“Consumers love our product because it represents purchasing power but also budgeting for them,” says Sezzle co-founder and CEO Charlie Youakim. “They feel safe with it just like they do with the debit card. We’re driving a new wedge into payments between credit and debit. I call...

It’s not often you have a vote that might create a new, independent nation. But that’s what’s happening today with Scotland. It’s such a big event that you’d think Google and Bing would be doing something special to provide election results. That’s not the case. Both search...

The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types. New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The...

T-Mobile may be preparing to expand its Home Internet service, this time in the form of a major fiber investment. T-Mobile is already known for its 5G Home Internet, an internet services that uses its wireless network to serve homes in remote locations. According to a new report...

Yes, device segmentation is still possible in Google Ads. It plays a significant role in your PPC campaigns – greater than SKAGs ever will. Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns...

In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new...