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More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google. Now that COVID vaccines are available to everyone 12 years of age and older, children may be more likely to return to school...

Bing has added two new search features for the school break season. (1) The ability to search for free online courses offered by the Khan Academy. (2) The ability to search for books that you can buy online, pick up at a local library and/or view fully online. Khan Academy...

Building an SEO strategy around the Search Essentials documentation gives you the best chance to boost your clients’ Google performance. Google’s Webmaster Guidelines have a new name – Google Search Essentials. The new guidelines tell us what is important to focus on when...

WhatsApp’s “View Once” feature may expand beyond photos and videos, with the company reportedly looking to bring it to text messages. WhatsApp has had the ability to send View Once pictures and videos for some time, but the feature has been noticeably absent from text messages....

The results of a JavaScript rendering and indexing experiment highlight some challenges of running JS-dependent content. I recently read Ziemek Bucko’s fascinating article, Rendering Queue: Google Needs 9X More Time To Crawl JS Than HTML, on the Onely blog. Bucko described a test...

Search has a new responsibility to take its high-intent first-party data and use it across the marketing ecosystem. Here’s what that looks like. Third-party cookies are on their way out. You’ve probably been thinking and talking about this for a few years now. And you’ve...

Amazon Prime has pulled off a major win against Netflix, supplanting it as the top streaming service in the US. The latest research comes from Parks Associates, and shows Amazon Prime taking the top spot in the US for the first time in 2022. In previous years, Prime consistently...

Are your local SEO and business listing data optimization efforts ready for voice search? What does it mean to be “voice search ready?” Ask different SEOs and you’re likely to get different answers — some involving schema, some discussing enhanced content and others invoking...

Bing has a new feature that allows you to embed images from a Bing Image Search query as a collage or slideshow directly on your web pages. This is called the Bing Image Widget and you specify what type of image widget you want on your site and then simply copy and paste the...

The Privacy Sandbox proposal was created so that it can’t be used by third parties to track user browsing behavior across websites. Earlier this month we reported that Google AdSense was planning to start testing their FLEDGE API on August 28. Now it looks like they’re pushing it...