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Looking for a change in your SEO career? Can’t decide between an in-house marketing or agency role? Here are the pros and cons to consider. Roughly half of the Twitter DMs I receive are attempts to sell me “high-quality guest link posting.” The other half are lifelong...

Having subject matter expertise is valuable for digital marketers. Learn tips for navigating and growing your career as an SME. Search marketing continues to be a rapidly evolving space. There is a great demand for search marketing talent – specifically for people with subject...

“If someone is out and about in the physical world right now, that alone is a signal that they are in-market,” said Foursquare CEO David Shim on Live with Search Engine Land. “Location [data] . . . allows you to look back and say, ‘Pre-pandemic, who are the folks who went to...

Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success. All parties involved in the content creation process know just how much time, effort and financial resources go into it. Writing a piece of content with a...

After a four-year sponsorship deal with the WNBA’s Seattle Storm, the Seattle Times reported yesterday that Bing will no longer be the marquee sponsor for the team co-owned by Microsoft executive Lisa Brummel. The report claimed the deal had been valued at $1 million per year,...

Previously, Google only supported DNS verification using the TXT method. Google announced this morning that there is a new way to verify your site and property in Google Search Console. You can now use DNS CNAME verification in Google Search Console, the sear...

When rumors circulated in recent days that Twitter was about to buy Tweetdeck, there were red flags flying everywhere from people assuming that Twitter would buy the popular client software and then shut it down. Not so, says Twitter. In a blog post confirming the acquisition,...

Getting SEO and PPC wrong means lost time, budget and opportunity. Marketers understand the importance of search – whether it’s organic or paid – in reaching, engaging and converting their global audiences. But achieving success in international SEO and paid search takes more...

How to be an active ally for equality in the search industry. Plus, networking resources for women in search. Regardless of the slice of this industry you’re in — paid or organic, local or international, technical or content — there’s a kind of universality to being a woman in...

This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers. Semrush, the SEO toolset provider, has acquired SEO training website Backlinko, the company announced Wednesday, for an unannounced sum. Why we care. Semrush’s...