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Amazon employees are about to enjoy a new perk: being able to use their company stock to finance home purchases. According to TechCrunch, Amazon has struck a deal with Better.com to make it easier for employees to purchase a home. Under the terms of the deal, employees in...

A content strategy is a map that will lead you to profitable content. Here are five reasons why every business must have one. Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI)....

Here’s the lowdown on call tracking, its role in marketing attribution, and how it can help brands succeed online. Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However,...

Microsoft has signed a 10-year contract with Nintendo, ensuring the popular “Call of Duty” game remains on the platform. Call of Duty (CoD) is at the heart of the issues surrounding Microsoft’s proposed purchase of Activision Blizzard. Sony, in particular, has made the case to...

Product management expert Adam Dorfman answers questions from SMX East about asking for, and responding to, reviews on Google and Facebook. Last month I spoke at SMX East about scaling online reputation management – specifically reviews. At the end of my presentation, “14 Tips to...

Microsoft is pushing its new Bing Smart Search feature, which will hit the streets tomorrow when the company releases Windows 8.1. Bing Smart Search is a feature in the new OS that simultaneously searches the web, the cloud (Microsoft SkyDrive), your PC and — if you’re using a...

Google has provided a list of dos and don’ts to its employees on how to test and fix bad responses from the generative AI chatbot, Bard. Google has asked its employees to test Bard – Google’s answer to ChatGPT – by rewriting answers or providing other forms of feedback....

System76 has unveiled a new and updated version of the Pangolin, its AMD-based Linux laptop. System76 is a US-based computer maker that specializes in Linux-compatible machines. Each component is selected for maximum compatibility, so users don’t have to worry about their WiFi or...

Getting Performance Max to work for lead generation programs without offline conversion data is very hard. Learn what you can do here. Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign...

SEO doesn’t have to be tanked by constant changes. Learn how to do SEO sustainably while mitigating risk and focusing on priorities. Today’s hot topics revolve around the future of SEO as the race to AI-powered search heats up. Bing will use ChatGPT and Google has Bard. I’m...