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Getting Performance Max to work for lead generation programs without offline conversion data is very hard. Learn what you can do here. Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign...

SEO doesn’t have to be tanked by constant changes. Learn how to do SEO sustainably while mitigating risk and focusing on priorities. Today’s hot topics revolve around the future of SEO as the race to AI-powered search heats up. Bing will use ChatGPT and Google has Bard. I’m...

Apple has released a security update to its Big Sur version of macOS, bringing it to version 11.7.4. Big Sur was originally released in November 2020, and has since been superseded by macOS Monterey and macOS Ventura. Nonetheless, Apple has a solid track record of providing fixes...

Multi-channel commerce platform Shopify announced the launch of Shopify Capital, a new merchant cash advance offering to help entrepreneurs get financing to accelerate business growth. It’s in pilot for now, giving some merchants advances to buy equipment and inventory as well as...

SEC commissioner Hester Peirce has publicly slammed her agency for being “hostile to crypto” and a “paternalistic and lazy regulator.” The SEC recently orchestrated a $30 million settlement with Kraken over its crypto-staking program. While the agency touted it as a win for...

Bing is celebrating Veterans Day today by featuring an image on its homepage from the Covina Rotary’s Club Field of Valor, an art installment of 2,000 American flags constructed on the grounds of a Covina, California school. The homepage includes links to: More images of the...

SEOs may be in for another shakeup similar to Penguin’s launch 10 years ago. Here’s what you need to know about Google’s new update. The new helpful content update sounds like a big deal. Google has given us a list of questions to consider to determine whether...

Apple just announced its earnings for its fiscal 2016 first quarter ended December 26, 2015. Once again, the company announced record profit at $18.4 billion for the quarter. Apple also posted record quarterly revenue at $75.9 billion. Net income was $3.28 per diluted share. The...

Ad platforms are clear as mud in helping you look under the hood. But at some point, we have to trust them and focus on what we can control. As I write this article, I see the irony in the headline… Learning to trust three major platforms – Google, Bing (I refuse to call it...

Our newly updated SEO guide is more helpful than ever, providing an overview of the key foundational elements you need to know. Looking for an accurate, up-to-date and helpful guide to the “big picture” elements of search engine optimization? Good news: We’ve just updated and...