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Not sure whether your business would benefit more from PPC or SEO? Here’s how they fit within your larger marketing plan. SEO or PPC? Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. Unfortunately, despite the human...

As the US and world return to normal, Americans are returning to cities that saw a mass exodus during the pandemic. The US Census Bureau has released a report on the status of the American market. According to the Bureau, Americans are returning in droves to cities as companies...

Morocco is making a bid to become Europe’s primary source of green energy, thanks to abundant sunshine and undersea cables. Europe is racing toward its goal of transitioning to renewable energy, spurred by its efforts to end its dependence on Russian oil in the wake of that...

A month ago, Microsoft started testing a new search feature named Bing Saves. This feature enabled searchers to save URLs and searches to their personal Bing/Microsoft account, in order to build an index of their own saved searches. That feature seems to now be available as...

Google announced the general availability of its Assured Open Source Software, a service designed to help protect open source supply chains. Open source software use has risen dramatically in recent years, making it a prime target for bad actors. Supply chains are particularly...

“Revenge startups” are the hottest new tech trend, as laid-off employees look to get even with the companies that let them go. According to The Wall Street Journal, many laid-off employees are founding startups that compete in the same space as the companies that laid them off....

First-click, linear, time decay, and position-based attribution models will all be deprecated later this year. Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will...

Answering your customers’ frequently asked questions is foundational for business websites. Follow these tips for creating a good FAQ page. What are your customers’ most frequently asked questions? What do prospective customers most want to know about your services,...

Microsoft has released Edge Workspaces in public preview, giving users a chance to try out the web browser’s new collaboration feature. Workspaces is a way for users to share a collection of browser tabs with other users, making it easy for them to browse the same pages, add...

Apple’s Mac shipments have plummeted 40% in one of the clearest signs yet that the pandemic-fueled heyday is over. Apple normally bucks most PC sales trends, maintaining healthy numbers regardless of the overall state of the industry. According to a report by IDC, even Apple is...