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Google says title changes don’t impact rankings

“This just changes the displayed titles, it doesn’t change ranking or takes [sic] anything different into account,” he elaborated. On Saturday, Google Search Advocate John Mueller clarified that the changes the company has been making to titles in the search...
Posted On 31 Mar 2023
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EU Telcos: ‘There Would Be No Netflix, Google Without Us’

The battle over who will pay for EU infrastructure upgrades is heating up, with the telcos saying Big Tech owes them. The EU is looking to the future and trying to determine how critical network infrastructure will be funded. One of the leading proposals involves charging Big...
Posted On 30 Mar 2023
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How much should you budget for content?

Allocating a budget for content marketing must consider your brand’s unique needs. Use these tips to make the process more seamless. As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to...
Posted On 29 Mar 2023
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PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make

Advertisers can use this report to negotiate leverage when discussing compensation for a new position or pursuing a pay increase with current employers. Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires...
Posted On 28 Mar 2023
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Microsoft May Launch Mobile Game Store Next Year

Microsoft may launch a mobile game store next year in one of its most ambitious attempts to take on Apple and Google. In an interview with Financial Times, via CNET, CEO of Microsoft Gaming Phil Spencer said the decision is contingent on the company’s Activision Blizzard...
Posted On 27 Mar 2023
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Sezzle Is the Creditization Of a Debit Card, Says CEO

“Consumers love our product because it represents purchasing power but also budgeting for them,” says Sezzle co-founder and CEO Charlie Youakim. “They feel safe with it just like they do with the debit card. We’re driving a new wedge into payments between credit and debit. I call...
Posted On 25 Mar 2023
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New Microsoft Bing Chat rolling out to mobile devices with voice search

This begins to roll out to some users on Bing and Edge mobile apps on iOS and Android. Microsoft is now bringing the new Bing AI search and chat experience to mobile both on iOS and Android using the Bing mobile app and Edge mobile app browser. Plus, this will allow you to search...
Posted On 24 Mar 2023
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Google takes stand against climate change deniers with new ads and monetization policy

Advertisers, AdSense publishers and YouTube creators will be prohibited from running ads or monetizing content that contradicts scientific consensus on climate change. Google will introduce a new policy for advertisers, AdSense publishers and YouTube creators that prohibit ads...
Posted On 23 Mar 2023
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Credit Suisse Collapses, Sells to Rival UBS

Credit Suisse has reached an agreement to be purchased by rival UBS, ending its 167-year run as an independent institution. Credit Suisse developed a reputation for taking risks that many other banks wouldn’t. As The Wall Street Journal reports, the bank emerged from the 2008...
Posted On 22 Mar 2023
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This day in search marketing history: March 16

Google to sunset Universal Analytics, plus: Google’s doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more. Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023....
Posted On 21 Mar 2023
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