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Join us online, June 13-14, for this once-a-year, experts-only training and networking experience. The rise of generative AI and ChatGPT is unprecedented. Universal Analytics is sunsetting; GA4 is the way forward. Algorithm updates and ranking factor rollouts are endless. Turn...

Be mindful of these limitations when extracting and analyzing PMax performance data within and outside the Google Ads interface. Performance Max (or PMax) campaigns are gaining traction among search advertisers. Google’s machine learning resources optimize ad placements across...

In the growing divide over remote work, one Activision Blizzard manager has taken to Twitter to say in-office mandates are costing him “some amazing people.” Companies, including those that originally embraced remote work, are increasingly enacting in-office mandates, with...

Microsoft is scanning password-protected and encrypted zip archives for malware, according to reports from security researchers. Andrew Brandt, Principle Researcher at SophosLabs, took to Mastodon to report the issue: Well, apparently #microsoft #Sharepoint now has the ability to...

Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing’s Fabrice Canel at SMX Advanced 2018. For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice...

This should come as no surprise, Google is closing down Google+ over lack of use and security issues. Just about seven years ago, Google launched its own social networking site named Google+. On Monday, Google announced it will be closing down the consumer version of Google+ in...

Rumors of Alexa’s demise are premature, with Amazon poised to give the virtual assistant a major AI upgrade. Amazon’s layoffs hit Alexa development hard, with nearly 2,000 employees in the company’s devices unit impacted. The layoffs had some questioning Alexa’s future, but it...

With these attributes, you have greater control over how search engines identify certain links. Here’s how to use them properly. Internal and external links are essential topics every SEO must learn. Links send users to external sites or can be used internally to keep...

Google has added a new welcome tutorial, made changes to the Suggested for you section and more. Google has announced four new enhancements for the GA4 homepage: New welcome tutorial New banner along the top of the Home page Improvements to the Suggested for you section Dismiss...

The White House has made it clear that tech executives must develop AI safely or risk further regulation. Artificial intelligence is one of the hottest and most controversial technologies. Companies are raising to deploy generative AI, but many critics — including those...