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Spain Fines Apple and Amazon For Anti-Competitive Behavior

Spain is fining Amazon and Apple 194.1 million euros ($218.03 million) for anti-competitive behavior surrounding Amazon being an Apple reseller. According to Reuters, Spain’s antitrust watchdog says the two companies’ anti-competitive agreement unfairly restricted the online...
Posted On 25 Jul 2023
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Microsoft Pay Streamlines Online Payment in Outlook

Microsoft is integrating its digital wallet service into Outlook, as announced during Build 2018 on Monday. Called Microsoft Pay, users can soon make payments on invoices and bills through emails without leaving Outlook and switching to another app or service. All it takes is a...
Posted On 24 Jul 2023
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Bing On Super Bowl 47: San Francisco 49ers Twice As Many Searches Than Baltimore Ravens

If search has any influence or say in who will win the Super Bowl this Sunday, Super Bowl XLVII, then the San Francisco 49ers are clear winners. A Bing representative told us that the San Francisco 49ers have twice as many searches than their competitor the Baltimore Ravens....
Posted On 22 Jul 2023
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Google Smart Shopping Campaigns: Everything you need to know to get started

If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them. I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using...
Posted On 21 Jul 2023
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Transform customer experience and drive business results with an optimized tech stack

In this webinar, learn how flexibility in your technology the key to mastering customer experiences. Over time, poor technology integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities...
Posted On 20 Jul 2023
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Ecommerce PPC: 4 optimizations to do before the holiday season

Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season. Performance Max is a wonderful advertising technology, but it comes with a significant downside: All advertisers receive the same advantage....
Posted On 19 Jul 2023
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SEO horror stories: Here’s what not to do

These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization. There are countless articles about how to improve website rankings. In contrast, there are few about real life, large website SEO horror stories — the...
Posted On 18 Jul 2023
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Which PPC metrics matter? Lessons from half a million keywords

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords...
Posted On 17 Jul 2023
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Google’s Head of AR/XR Leaves Company, Slams ‘Unstable Vision’

Mark Lucovsky, Google’s Senior Director of Engineering in charge of its AR and XR efforts, has left the company and slammed its ‘unstable vision.’ Augmented and mixed reality are among the hottest sectors in tech, with Apple, Google, Meta, Microsoft, and others investing heavily...
Posted On 15 Jul 2023
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Kristin Matzen Named TIME’s Chief Communications Officer

TIME has announced it has a new Chief Communications Officer, naming Kristin Matzen to the post. CEO Jessica Sibley made the announcement in a note to staff: Today, I am thrilled to announce that Kristin Matzen has been promoted to Chief Communications Officer, effective...
Posted On 14 Jul 2023
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