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Windows Copilot Brings More Ads to Windows

Windows users hoping for a reprieve from the ads Microsoft continues to push should prepare to be disappointed, with Windows Copilot bringing even more to the OS. Microsoft is rolling out Windows Copilot through its Preview program. The release notes for the latest builds include...
Posted On 05 Aug 2023
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Andi Search launches new semantic content engine

In its updated visual feed of search results, Andi is also putting a big priority on clearly citing sources. Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Concepts over keywords. Andi Search is now...
Posted On 04 Aug 2023
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2-step methodology for dealing with PPC performance downturns

What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation — without losing your clients’ trust. The most important thing I’ve learned from my 15 years of PPC...
Posted On 03 Aug 2023
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Intel Is Going All-In on AI; Will Include It Across Entire Product Line

AI is taking the tech world by storm, and Intel is determined not to be left behind, with plans to include AI across all its products. Intel has been working to regain its crown as the world’s leading chipmaker. With the rise of AI, the company clearly sees an opportunity to...
Posted On 02 Aug 2023
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Box Integrates With Microsoft 365 Copilot

Box announced a new integration with Microsoft services, bringing the power of Microsoft 365 Copilot to Box customers. Box is one of the leading cloud storage providers, giving customers the ability to manage their content and integrate with a range of industry-leading apps. The...
Posted On 01 Aug 2023
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Bing’s Social Sidebar Gains Klout Scores & People Recommendations

Klout has become the latest social service to be integrated into the new Bing Social Sidebar that was launched earlier this year. Bing says that Klout scores will now appear next to people surfaced in the sidebar, plus Klout’s data will be used to help determine some of the...
Posted On 31 Jul 2023
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Genius not looking so smart after Google escapes liability for ‘misappropriating’ lyrics

To many this was another example of Google abusing its power. Except it wasn’t, court finds. Last December song lyrics website Genius sued (.pdf) Google and partner LyricFind in New York state court for allegedly misappropriating song lyrics from its website. It charged the...
Posted On 29 Jul 2023
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Matthew Green: ‘Windows Is the Malware Compatibility Layer for Everything’

Matthew Green, cryptography professor at Johns Hopkins University, has called Windows “the malware compatibility layer for everything.” In a series of tweets, Green referenced tweets by Paul Rascagnères, a Threat Researcher at Volexity, in reference to Microsoft’s advisory...
Posted On 28 Jul 2023
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What the ROAS? A practical guide to improving return on ad spend

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. Do you want to improve your paid search campaigns? There are a lot of paid search metrics, but...
Posted On 27 Jul 2023
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Washington Post shares SEO and web performance guidelines

The Washington Post has shared a document outlining ‘proven strategies and guidelines’ around SEO and optimal site practices. The Washington Post has published a document outlining its internal SEO and web performance best practices that anybody in news SEO will want...
Posted On 26 Jul 2023
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