By

If you’re new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them. I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using...

In this webinar, learn how flexibility in your technology the key to mastering customer experiences. Over time, poor technology integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities...

Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season. Performance Max is a wonderful advertising technology, but it comes with a significant downside: All advertisers receive the same advantage....

These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization. There are countless articles about how to improve website rankings. In contrast, there are few about real life, large website SEO horror stories — the...

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords...

Mark Lucovsky, Google’s Senior Director of Engineering in charge of its AR and XR efforts, has left the company and slammed its ‘unstable vision.’ Augmented and mixed reality are among the hottest sectors in tech, with Apple, Google, Meta, Microsoft, and others investing heavily...

TIME has announced it has a new Chief Communications Officer, naming Kristin Matzen to the post. CEO Jessica Sibley made the announcement in a note to staff: Today, I am thrilled to announce that Kristin Matzen has been promoted to Chief Communications Officer, effective...

Bing has added a search filter that gives users the opportunity to limit search results to three recent time periods: Past 24 hours Past week Past month The options appear directly below the search box on Bing’s search results page. It’s a welcome addition, but one that Google...

Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console. There are widespread reports that manual actions are disappearing from Google Search Console. If you had manual actions and they are not showing up this morning, you...

Apple users should update all of their devices immediately, as the latest round of patches fix major security holes. Apple released a slew of updates on Wednesday, June 21. The updates impact Safari, iOS, iPadOS, macOS, and watchOS. While Apple does not go into great detail about...