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Are generational labels becoming obsolete in marketing? Here’s why you should reconsider your strategies to reach diverse, modern audiences. “Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,”...

In this installment of our PPC Guide, we look at what you’ll need before launching that first campaign. PPC has proven to be a highly effective and efficient marketing channel for businesses of all sizes and industries. However, it’s also very easy to waste a lot of money and...

A new report is shedding light on the inexplicable push to enforce return-to-office mandates despite evidence they do not work. Companies large and small have been pushing to bring their employees back to the office despite lower costs and increased productivity associated with...

The latest Windows 10 and Windows 11 updates are causing some PCs to display a blue screen with an “UNSUPPORTED_PROCESSOR” error. Some users reported seeing the error after installing the latest update and rebooting their system. Microsoft has investigated and determined the...

Bing has put considerable effort in the past several months into building out its deals content. First Bing introduced third party deals via its mobile website. It then created a retail-centric deals portal within Bing Shopping. More recently Microsoft added self-service group...

But aggressive government intervention in Australia threatens Google’s voluntary news licensing strategy. Google’s history with news publishers is, to say the least, complicated. The company historically has resisted paying licensing fees for news, arguing that it was...

Microsoft is pulling out all the stops and making a massive concession in an effort to win UK approval of its Activision Blizzard acquisition. In a blog post, Microsoft says it is prepared to sell the cloud gaming rights for Activision Blizzard games to rival Ubisoft, in an...

Explore user motivations, intent categories, and tactics to create SEO content that resonates and converts. Search intent describes the purpose a user has when using a search engine. This has been at the forefront of what Google has used over the years to: Tune algorithms. Shape...

Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there...

Ford has hired Peter Stern, Apple’s former VP of Services and Eddie Cue’s heir apparent, to oversee its own software and services efforts. Services are becoming an increasingly important element for automakers, with many turning to subscription services to boost their revenue....