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With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. In a previous column, I addressed the...

Web Stories is being expanded to show in more Google areas. Google announced it is now bringing the Web Stories feature (previously known as AMP Stories) to Google Discover. So not only can you find Web Stories in Google Search and some other supported platforms, it is now also...

As more businesses are coming online, it has become important to pay more attention to SEO. You need to focus on the consistent growth of your website through SEO services.  If you are new to SEO and wondering how to constantly improve SEO and get higher growth, then we have got...

Exploring innovation, automation and transparency in the next marketing era. Two groundbreaking developments have taken center stage in the ever-evolving digital advertising landscape: Performance Max and Google’s Black Box. These innovations are reshaping how businesses approach...

Tech workers that moved from California to Texas are having a major case of buyer’s remorse, deciding Texas is not all they thought it would be. During the pandemic, droves of companies and tech workers migrated from California to Texas. Lower taxes, lower cost of living, and...

Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses. At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews,...

A web page that definitively satisfies a searcher’s intent is “Perfect,” and should appear at the top of Bing’s search results. On the other end of the scale, spammy web pages and pages that almost no searcher would find useful are deemed “Bad.” That’s a bit of how Bing instructs...

When your free Ad Grants money is in on the line, contributor Frederick Vallaeys recommends an AdWords script that will keep track of your account and keep you from getting slapped with an AdWords account suspension. Google updated its policies for Grants accounts at the start of...

The National Advertising Division sided with Charter Communications, saying YouTube should stop claiming it is “$600 less than cable.” The NAD investigated YTTV’s ad in response to a complaint by Charter. Ultimately, the NAD found that it was very difficult to make a direct price...

Are generational labels becoming obsolete in marketing? Here’s why you should reconsider your strategies to reach diverse, modern audiences. “Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,”...