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IBM has closed its Apptio acquisition, taking it one step closer toward its hybrid cloud goals. Apptio’s products are designed to help companies track their spending across cloud platforms. Given IBM’s efforts to transform itself into a hybrid cloud company, the acquisition fits...

Get insights, help causes and feel good. Whether you’re new to local search or a veteran who remembers the 7-pack, Local SEO for Good contains a wealth of expert insight to help you level up your local search game and get results for local businesses. Join 23 expert speakers and...

Maximize the potential of programmatic advertising with these five recommendations that will help set up your campaigns for success. Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a...

Self-driving company Waymo says Austin, Texas will be the fourth city it deploys its robotaxis to. Waymo is owned by Alphabet and is one of the leading self-driving companies. The company has been working to deploy its robotaxis, and currently operates in San Francisco, Metro...

Amazon will reportedly meet with regulators from the Federal Trade Commission in an effort to head off a massive antitrust suit the agency has been prepping. FTC Chairwoman Lina Khan has been a longtime critic of Amazon. Under her leadership, the agency has reportedly been...

Bing continues to expand the content that may show up in its social sidebar, with news today that its Quora integration is complete. The integration involves Bing showing top Quora contributors in the sidebar when there’s Q&A content on Quora that’s related to the Bing search...

Now you can debug your image license markup in the Rich Results test tool or in Search Console. Google has added support for image license metadata for licensable image label to both Google Search Console reports and the Rich Results test tool. Google said on Twitter “we are...

Windows users hoping for a reprieve from the ads Microsoft continues to push should prepare to be disappointed, with Windows Copilot bringing even more to the OS. Microsoft is rolling out Windows Copilot through its Preview program. The release notes for the latest builds include...

In its updated visual feed of search results, Andi is also putting a big priority on clearly citing sources. Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Concepts over keywords. Andi Search is now...

What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation — without losing your clients’ trust. The most important thing I’ve learned from my 15 years of PPC...