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Twilio has been selected as a Leader in Gartner’s first-ever Magic Quadrant for Communications Platform as a Service (CPaaS). Twilio credits the smartphone, and the convergence it created, for making CPaaS viable: With the rise of smartphones, the world witnessed a seismic shift...

The conversion data import solution is coming out of beta. Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is an option available...

From Yahoo! to Facebook to Quora, social sites have long been struggling to leverage the Q&A format successfully. Today Klout officially enters the ‘social answers’ space with a unique proposition, integration with Bing search — outside of the social search bar and into a big...

Google improves its live TV and sports search features. Google announced it has added a feature to Google Search to help searchers find live sports games and live TV shows. Google has had TV listing schedules since 2013 and made numerous improvements to that search feature over...

Microsoft is deprecating its Windows Troubleshooters, a staple of the OS for more than a decade since their introduction in Windows 7. Troubleshooters are utilities and wizards that help users diagnose and correct common problems. Microsoft announced will will phase them out over...

What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a...

Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. While running a...

Microsoft has ended support for the original Surface Duo, a mere three years after introducing the device in 2020. The Surface Duo is an Android-powered, dual-screen device that many saw as the best of both worlds. It offered the most popular mobile operating system paired with...

The Covid-19 pandemic taught many people patience. It taught some humility and humanity, but it also gave the world a chance to connect through technology. Remote work boomed during the pandemic, and although many companies have returned on-site, new doors have been opened for...

This marks the second integration for the audience targeting pilot. Advertisers using Oracle DMP can now integrate their first-party data into Bing Ads to create custom audiences for targeting on the search engine, the companies announced Wednesday. The integration opens up...