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Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results

From Yahoo! to Facebook to Quora, social sites have long been struggling to leverage the Q&A format successfully. Today Klout officially enters the ‘social answers’ space with a unique proposition, integration with Bing search — outside of the social search bar and into a big...
Posted On 20 Sep 2023
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Google Search helps users find live sport games, linear TV shows

Google improves its live TV and sports search features. Google announced it has added a feature to Google Search to help searchers find live sports games and live TV shows. Google has had TV listing schedules since 2013 and made numerous improvements to that search feature over...
Posted On 19 Sep 2023
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Microsoft Is Deprecating Its Windows Troubleshooters

Microsoft is deprecating its Windows Troubleshooters, a staple of the OS for more than a decade since their introduction in Windows 7. Troubleshooters are utilities and wizards that help users diagnose and correct common problems. Microsoft announced will will phase them out over...
Posted On 18 Sep 2023
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Content and SEO: Building linkable content

What makes content link-worthy? Columnist Andrew Dennis discusses the qualities that make content easy to promote and share. Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a...
Posted On 16 Sep 2023
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The PPC challenge of selling manufacturing capability vs. stock products

Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. While running a...
Posted On 15 Sep 2023
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Microsoft Ends Support for the Surface Duo

Microsoft has ended support for the original Surface Duo, a mere three years after introducing the device in 2020. The Surface Duo is an Android-powered, dual-screen device that many saw as the best of both worlds. It offered the most popular mobile operating system paired with...
Posted On 14 Sep 2023
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How To Maintain Your Company Culture When Hiring Abroad

The Covid-19 pandemic taught many people patience. It taught some humility and humanity, but it also gave the world a chance to connect through technology. Remote work boomed during the pandemic, and although many companies have returned on-site, new doors have been opened for...
Posted On 13 Sep 2023
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Oracle DMP adds integration with Bing Ads custom audiences

This marks the second integration for the audience targeting pilot. Advertisers using Oracle DMP can now integrate their first-party data into Bing Ads to create custom audiences for targeting on the search engine, the companies announced Wednesday. The integration opens up...
Posted On 12 Sep 2023
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Understanding AdWords keyword match types for manufacturers

With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. In a previous column, I addressed the...
Posted On 11 Sep 2023
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Web Stories are coming to Google Discover

Web Stories is being expanded to show in more Google areas. Google announced it is now bringing the Web Stories feature (previously known as AMP Stories) to Google Discover. So not only can you find Web Stories in Google Search and some other supported platforms, it is now also...
Posted On 09 Sep 2023
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